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I just came back from a 4 day trip to Washington DC where I was at the annual WordCamp US for the WordPress community. It was a great time. Lots of great connections made and rekindled, great sessions, and the vendor SWAG was off the hook. One of the biggest
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June sucked. I watched 5 years of my passion, hard work, and sheer willpower crash into one sentence… “People don’t like to write scripts”. It’s true. And I knew it. When I first started my newsletter, I didn’t care if it made money. I just wanted to
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As I write this I’m thinking of a recent Zoom hangout where one of my favorite podcast journalist Skye Pillsbury talked about how she needed to step back from writing her newsletter because of personal reasons, some of which were mental health related. As a paying subscriber to her
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“Does that kind of make sense?” My mentor asked. I sat there thinking over what he said. It seemed simple enough. So it’s just like a theme? Like in a movie” I asked. “Well yes and no. It’s your ‘big idea’. It carries everything forward and wraps the
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Editor’s Note: If you enjoy Marketing Junto and want to show your support, I have a special offer. I’m offering 25% off yearly subscriptions. You’ll be showing your support of the work I do in crafting this every week, plus I’m working on bonuses. If you’
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Editor’s Note: If you enjoy Marketing Junto and want to show your support, I have a special offer. I’m offering 25% off yearly subscriptions. You’ll be showing your support of the work I do in crafting this every week, plus I’m working on bonuses. If you’
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“Got him!” I said to my friend. I pointed to Waldo on the page. “Yeah, I think you’re right.” She said. I put my face closer to the page. “Oh yeah, it’s definitely him.” I said. I smiled ear to ear. We look for Waldo in a sea
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Editor’s Note: If you enjoy Marketing Junto and want to show your support, I have a special offer. I’m offering 25% off yearly subscriptions. You’ll be showing your support of the work I do in crafting this every week, plus I’m working on bonuses. If you’
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Copy is a fraction of what makes people want to buy. Don’t get me wrong–it matters… But the copy on your landing page, in your video, or sales email isn’t a magic button. It’s more like a traffic sign. It helps people get through the intersection…
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In a recent article in the New York Times, it’s reported that Google is working on an artificial intelligence system called Genesis to help write the news. As many of you know, I’m a former/recovering professional journalist. So I have an opinion on this — ICK! Everything about
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This past week I went to more networking in person than I have in quite a while. I have to say, I missed it. That being said, I was way more hyper-aware of crowds and groups. Yes, this is because of COVID. But now, that we’re in the endemic
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Your landing page worked. People hit the call to action button… Pulled out their card… And (actually) gave you money. The sale isn’t over yet though. They believed in you enough to hand over money… But somewhere in the back of their head… They’re waiting. Waiting for confirmation
