Backpacks ready. Pencils sharpened. Website…um, about that.

Back to school season is a great time to look at your business' online presence and fix the things that aren't working. Let's discuss.

AI Copy Lacks Soul, Personality, And Relatability

Don't just ask AI to write your copy and throw it out to the world. Use it to brainstorm and come up with ideas, sure, but write the final draft yourself.

Why "Build Trust" Is the Wrong Instruction

Every piece of marketing advice eventually lands on trust.  Build it. Earn it. Demonstrate it. Show up consistently until people trust you. It's not wrong. It's just incomplete in a way that costs people a lot of wasted effort.

The Right Way And Wrong Way To Monetize A Podcast

You'd be surprised how many podcasters think advertising or charging the guest are good ways to monetize.

Keep Your Systems Updated

In the age of Artificial Intelligence, long missed security issues are being unearthed. Keep your systems updated to keep from getting hacked.

The Business Networking Dilemma

I'm going to a conference at the beginning of September and the idea of a physical business cards for the event are intriguing to me, but are they needed? Can I get away with a digital option? Here are my thoughts.

Substack's Double Moderation Standards: Nazis Are Okay But AI Is Not

Substack will not moderate it's platform when it comes to Nazis and fascists but it will for artificial intelligence. It's a head scratcher for sure.

Unpopular Opinion: You Should Embrace Artificial Intelligence

Now hear me out. I'm not saying embrace AI blindly, but ignoring this new technology and refusing to use and learn how to use it will hurt you more than using it.

The Default Slot

The market doesn't leave you unfiled. Every business gets placed somewhere in a buyer's mental category system, whether the business chose that category or not. The buyer has to put you somewhere. They can't hold you in suspension while they figure out what you

Shocker! Produce Good Content And You'll Show Up In AEO And SEO! 🤯

Remember what Matt Cutts, the former head of Google's Web Spam, team said? Just write good content and it'll rank! Well maybe we should finally listen to it.

Meta Is Not A Good Steward Of Their Acquired Apps

From Instagram to WhatsApp, the fact that Meta has anything to do with these apps tarnishes them a bit.

Your website looks finished. That doesn't mean it works.

You built a website in a weekend. Maybe you used one of those AI tools that asks a few questions and hands you a clean, finished-looking site an hour later. Nice design, decent photos, your services laid out. You launched it, told a few people, and waited. And not much happened.