Branding
Your Buyer Has Ten Tabs Open
When everyone sounds the same... how do you stand out from the crowd?
Branding
When everyone sounds the same... how do you stand out from the crowd?
Creator Economy
According to a recent press release, the Small Business Administration made it official that creators are now able to be official small businesses. Even though they always have been. Now it's just easier.
Artificial Intelligence
I recently had a potential client decide to go the AI-builder route instead of working with Goldstein Media. A month later they came back with their "tail" between their legs. No one could find their site.
Podcasting
This is my take on Marlen Kakkori's LinkedIn newsletter post on the same topic.
Business
Just diving in and building a website or posting on social media won't give you the return on your investment you might want.
Business
It's about positioning...
Podcasting
Tom Webster of Sounds Profitable just dropped a data point that should make every podcaster sit up: Netflix is now the third most common place Americans encounter podcasts. Not Apple Podcasts. Netflix.
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The Annual Podcast Movement podcast conference took on the Big Apple Thursday and Friday. Here's are some of my takeaways
Back to school season is a great time to look at your business' online presence and fix the things that aren't working. Let's discuss.
Don't just ask AI to write your copy and throw it out to the world. Use it to brainstorm and come up with ideas, sure, but write the final draft yourself.
Every piece of marketing advice eventually lands on trust. Build it. Earn it. Demonstrate it. Show up consistently until people trust you. It's not wrong. It's just incomplete in a way that costs people a lot of wasted effort.
You'd be surprised how many podcasters think advertising or charging the guest are good ways to monetize.
In the age of Artificial Intelligence, long missed security issues are being unearthed. Keep your systems updated to keep from getting hacked.
I'm going to a conference at the beginning of September and the idea of a physical business cards for the event are intriguing to me, but are they needed? Can I get away with a digital option? Here are my thoughts.
Substack will not moderate it's platform when it comes to Nazis and fascists but it will for artificial intelligence. It's a head scratcher for sure.
Now hear me out. I'm not saying embrace AI blindly, but ignoring this new technology and refusing to use and learn how to use it will hurt you more than using it.
The market doesn't leave you unfiled. Every business gets placed somewhere in a buyer's mental category system, whether the business chose that category or not. The buyer has to put you somewhere. They can't hold you in suspension while they figure out what you
Remember what Matt Cutts, the former head of Google's Web Spam, team said? Just write good content and it'll rank! Well maybe we should finally listen to it.
From Instagram to WhatsApp, the fact that Meta has anything to do with these apps tarnishes them a bit.