Artificial Intelligence Is Great But...

AI is great to help you get a start with your marketing, but relying on it wholesale is not a wise thing to do.

ChatGPT 4o Image Generation of a robot sitting at a computer writing War and Peace.
ChatGPT 4o

Artificial Intelligence is changing our lives so rapidly that it can give us whiplash. ChatGPT just enabled its latest image generation and more than a million people signed up in a day.

Now I'm not a Luddite, I see the value AI can bring to society and humanity. But I also see so many business people using it verbatim and calling it a day.

This is not the way to use AI. AI should be a starting point. It should be a way to get your ideas farther into the ideation stage and even to the point where you can produce your content quicker, but still keep it human.

I use AI to get me past the blank page. I ask it for ideas on a topic. I might even ask it for a brief rundown on each, but after that, I take it from there. And you know what? My content comes out better with a little help from AI than if I just went at it on my own.

Now your mileage will vary. But learn how to write good AI prompts. It's definitely a skill. But in the long run, it'll help you.

Just, whatever you do, don't just use the output verbatim. It helps no one.

What do you think?


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