
Email And Owning Your List/Community
Email marketing and newsletters are all the rage. Owning your community is key.
Email marketing and newsletters are all the rage. Owning your community is key.
When there is economic uncertainty you shouldn't stop your marketing. You should stop getting your message out there. You should double down on the marketing.
Recently someone asked me for my stats on my podcast Entrepreneur's Enigma. I get decent numbers, but what this person misunderstood that the reach is far more than your subscriber count or the download numbers.
I've been podcasting for more than 15 years. I'll be honest, I've never gotten direct ROI from the podcasting. You need to think about it differently.
Substack is a publishing powerhouse, it's easy to start a newsletter there, for free, and charge for access. But is it bad for the democratization of publishing? I'm not sure.
YouTube is 20 years old. Man, time flies. So much has changed, yet YouTube is still the place for video.
Duh! Good to see the courts actually proving what many of us in the marketing space have known for a while.
As big social keeps heading on a trend to enshittification, smaller communities are sprouting up to make a difference and change the landscape.
AI is great to help you get a start with your marketing, but relying on it wholesale is not a wise thing to do.
The idea of Perplexity.AI possibly buying TikTok, though unlikely to happen, is intriguing.
When is a digital business card better than a traditional paper one? Is there an in between? Inquiring minds want to know.
First everyone says video is the way to go with podcasts, then there's studies coming out that say that Gen Z prefers audio. Honestly, just do what you're comfortable with and podcast!