AI Is Here To Stay... How Do We Use It For Our Benefit?
AI isn't going anywhere. If anything it's getting more and more prevalent in our daily lives.
YouTube Doesn't Dominate Podcasting!
In fact no single app or platform dominates in North America or for that matter across the globe.
The Decentralized Web Is Growing And Evolving
Mastodon, Bluesky, Pixelfed, Lemmy, etc. The decentralized web is growing and there are now services that mirror big tech and gives people options for connecting.
Email And Owning Your List/Community
Email marketing and newsletters are all the rage. Owning your community is key.
When There Is Uncertainty You Double Down
When there is economic uncertainty you shouldn't stop your marketing. You should stop getting your message out there. You should double down on the marketing.
Podcasting Is About More Than The Numbers And Stats
Recently someone asked me for my stats on my podcast Entrepreneur's Enigma. I get decent numbers, but what this person misunderstood that the reach is far more than your subscriber count or the download numbers.
Podcasting Is Not Going To Lead To Direct ROI
I've been podcasting for more than 15 years. I'll be honest, I've never gotten direct ROI from the podcasting. You need to think about it differently.
The Power Of Substack On Journalism
Substack is a publishing powerhouse, it's easy to start a newsletter there, for free, and charge for access. But is it bad for the democratization of publishing? I'm not sure.
YouTube at 20!
YouTube is 20 years old. Man, time flies. So much has changed, yet YouTube is still the place for video.
Google Is A Monopoly...
Duh! Good to see the courts actually proving what many of us in the marketing space have known for a while.
Community Is The Future
As big social keeps heading on a trend to enshittification, smaller communities are sprouting up to make a difference and change the landscape.
Artificial Intelligence Is Great But...
AI is great to help you get a start with your marketing, but relying on it wholesale is not a wise thing to do.