The Power Of The Newsletter... Owning Your Audience
Having an email list and a newsletter, along with podcasting, is all the rage. With corporate social media platforms looking inward, we as creators have to look outward.
Dare To Be Different
"Know what you do and do it well. Really do it well"- Theresa Phillips
Decentralized Social Is The Best Way... But... Funding
Decentralized social media is the best way to make sure we don't end up with another Twitter/X problem. But funding the decentralized web is expensive and often cost prohibitive.
Commuters Love Their Podcasts
A recent study done by Acast found that people who commute love their podcasts.
In Marketing Your Messaging Is EVERYTHING
When you claim your company is politically neutral, make sure your CEO doesn't praise the new US administration and the "ruling" party and make that sentiment MUTE.
The Fediverse Alternatives
There's a federated/decentralized app to mirror most centralized/corporate apps and yet people are flocking to Red Note and not Loops.Video. I don't get it.
When Video Matters And When It Shouldn't
Humans, it seems, like to be all or nothing on things. It's a Twitter-killer or a Google-killer. Not here's another way to access content or do things. It's all or nothing. And that's frustrating
Unlocking the Secrets to Securing Sponsorships For Your Events
"Starting from within, what is it that your event has to offer?"- Roberta Vigilance
The Year Of Both The Podcast And The Newsletter
A podcast in conjunction with a similarly related newsletter is the perfect way to reach our audience and communicate with them on your terms on your owned platform.
It's A New Year! Will 2025 Be A Good Year?
Politics-aside, I'm looking forward to 2025 and it being a much better year for business than 2024. Here's hoping.
The Power of SWOT Analysis: Transform Your Solo Business
As a solopreneur, have you ever wished for an outside perspective to identify blind spots in your business? That's where a SWOT analysis becomes your secret weapon.
The Power Of In-Person Networking
As 2024 comes to a close, I'm looking back at the year and realizing that the most value I've gotten from my networking has been going to and hosting in-person business networking events.