YouTube at 20!

Wow! It's hard to believe that YouTube had been around for 20 years. And is still THE PLACE for video. MySpace didn't even last that long!

YouTube isn't just one of the, or the biggest, video sites online, it's also the 2nd biggest search engine after its parent, Google.

YouTube is a powerhouse and an ecosystem in its own orbit. People can make fortunes on the platform and others just host family videos for free.

YouTube for the marketing set can't be overlooked. Most of the sites on the inter-webs that have video, have said video hosted on YouTube and embedded on their site.

Not having your video on YouTube limits it reach to the masses and marketers know this. As do podcasters and "vidcasters."

There is a debate raging recently about if a podcast is a podcast if it only resides on YouTube. For more me that's a HARD NO.

But can a podcast have a video component and have that on YouTube? Absolutely and it should.

In fact, many of my podcast that have a video component only have the video on the YouTube and distribute the audio via RSS and podcasting apps. That's what I do with the Entrepreneur's Enigma podcast. And it works well.

It's not shocking that an average of 20 million videos are uploaded to the platform daily.

That's a number that I can't even visualize. Now, I'm sure a bunch of those will never get found or are needed to get found, but still that's an impressive number.

What's even more impressive, especially for a Google property, is that they are still releasing new features. It's a running joke that Google likes to kill things more than improve them. So this is a good thing.

Here's a question for you, my subscribers, how do you use YouTube? Is it strictly for personal uses or do you use it to market and learn?

Let me know by hitting reply or posting a comment!

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