Marketing Junto (Page 2)

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September Premium Subscriber Drive

I'm not a huge fan of asking for support but...

A picture of a Lego redition of Wall-E the Pixar robot from the movies.

Should AI Have Legal Rights?

Some say yes. Others, not surprisingly, say Hell NO! As for me, I'm not sure. On one hand it could be a dangerous slope, but on the other hand...

Google At WordCamp US Says They Are In Favor Of The Open Web

Google's Danny Sullivan was at WordCamp US in Portland, Oregon this past week and said Google needs the open web. Of course it does. So it can feed its Artificial Intelligence System. Let's not forget that.

YouTube Is Important To The Podcast Industry, But Isn't Everything

YouTube is a great place to watch podcasts that are put out as podcasts in audio only on the feeds. But YouTube isn't podcasting and not all podcasts need to be video.

ChatGPT 5 Was Panned. But I Thought It Was Pretty Good.

Widely panned as a flop. ChatGPT 5 is the victim of being over hyped. And some people not realizing that ChatGPT shouldn't be your BFF.

A red headed woman in a pink blouse sitting in an office chair at a gray desk with office supplies on it and a gray laptop in front of her. She's screaming and mad.

Google Is Lying To Us!

In a recent retort to critics, Google has gotten defensive about its AI Search.

Sydney Sweeney in all denim laying on side with the words: "American Eagle Sydney Sweeney Has Great Jeans" on top.

The Thing About Sydney Sweeney & American Eagle

The thing about the Sydney Sweeney Jeans advert did exactly what American Eagle wanted. A response.

Laptop on wood table with coffee mug flowers and pen and paper journal

With AI Overviews, Write Good Content

Artificial Intelligence is here to stay. Getting found and cited in the AI overviews has become a goal for most companies. How do you do this? Write good quality content.

AI Illustration of a humanoid robot talking on a smart phone

Google Artificial Intelligence Will Now Call Businesses For People

For someone like me, who hates calling businesses on the phone this is great. But there are nuances that will probably get missed at the start.

Image of a robot holding a red and white pill. Not sure what this has to do with the topic. LOL just a fun image.

Pay-Per-Crawl Through Cloudflare Is Intriguing

Having artificial intelligence crawlers pay a toll to read and digest your content online is an intriguing proposal and Cloudflare is doing it.

Little humanoid robot sittingon bench reading a magazine. Rather cute.

How To Influence The AI Generative Engines

Famed SEO Lily Ray has documented the most gullible Artificial Intelligence models. It's worthy of an award, if you ask me.

A person hacking through a dense jungle with a machete in one hand and a journalist's notepad in the other, surrounded by lush green foliage and vines, realistic style

Newsletters... The Democratization Of Media? Or Just The New Hotness.

It seems as though many professional journalists are leaving legacy media, by choice or otherwise, and turning to doing news their own way via the newsletter.

Artificial Intelligence

AI Is Here To Stay... How Do We Use It For Our Benefit?

AI isn't going anywhere. If anything it's getting more and more prevalent in our daily lives.

YouTube

YouTube Doesn't Dominate Podcasting!

In fact no single app or platform dominates in North America or for that matter across the globe.

Fediverse/Open Web

The Decentralized Web Is Growing And Evolving

Mastodon, Bluesky, Pixelfed, Lemmy, etc. The decentralized web is growing and there are now services that mirror big tech and gives people options for connecting.

AI Graphic of a cute dog delivering email through the Internet.

Email Marketing

Email And Owning Your List/Community

Email marketing and newsletters are all the rage. Owning your community is key.

French Bulldog being held up in like Simba in the Lion King in front of a rainbow wall. I thought the image was funny so used it.

Business

When There Is Uncertainty You Double Down

When there is economic uncertainty you shouldn't stop your marketing. You should stop getting your message out there. You should double down on the marketing.

Seth looking at his phone with suspicion. He's sitting outside on a stone bench with green foliage around him and cobble stones. There are sculptures behind him.

Podcasting

Podcasting Is About More Than The Numbers And Stats

Recently someone asked me for my stats on my podcast Entrepreneur's Enigma. I get decent numbers, but what this person misunderstood that the reach is far more than your subscriber count or the download numbers.

Podcasting

Podcasting Is Not Going To Lead To Direct ROI

I've been podcasting for more than 15 years. I'll be honest, I've never gotten direct ROI from the podcasting. You need to think about it differently.

ChatGPT Monopoly Man Laughing words Ha Ha Ha coming out of his mouth. Looks like a pencil drawing.