Google Is A Monopoly...
Duh! Good to see the courts actually proving what many of us in the marketing space have known for a while.
Latest
Community Is The Future
As big social keeps heading on a trend to enshittification, smaller communities are sprouting up to make a difference and change the landscape.
Artificial Intelligence Is Great But...
AI is great to help you get a start with your marketing, but relying on it wholesale is not a wise thing to do.
Perplexity And TikTok
The idea of Perplexity.AI possibly buying TikTok, though unlikely to happen, is intriguing.
Let's Talk Digital vs. Traditional Business Cards
When is a digital business card better than a traditional paper one? Is there an in between? Inquiring minds want to know.
Podcast Studies Are All Over The Place With Results
First everyone says video is the way to go with podcasts, then there's studies coming out that say that Gen Z prefers audio. Honestly, just do what you're comfortable with and podcast!
Digg Is Coming Back
Do we care? Do we need another closed ecosystem app? AI is going be involved. Shouldn't we focus on the OPEN WEB? All the questions!
The Value of Having A Business Advisor
"Having a coach or advisor comes with a cost, however the cost is outweighed by the peace of mind and the confidence of knowing that you have a solid support system in your corner outside of friends and family."- Sean Banks
Communities Are The Rage
With centralized social media showing many of us how NOT to build community, people and brands are turning to community platforms to build out their own slice of the Web.
Podcasting & Brand Equity
Podcasting can be a great way to boost your brand equity and grow the exposure your brand has with your target audience in a way that other mediums don't provide.
Scale Fast with Partnerships
"Partnerships gives you the ability to expand your products and services, your network, and your access to resources"- Sean Banks
The Power Of The Newsletter... Owning Your Audience
Having an email list and a newsletter, along with podcasting, is all the rage. With corporate social media platforms looking inward, we as creators have to look outward.
Business
Dare To Be Different
"Know what you do and do it well. Really do it well"- Theresa Phillips
Fediverse/Open Web
Decentralized Social Is The Best Way... But... Funding
Decentralized social media is the best way to make sure we don't end up with another Twitter/X problem. But funding the decentralized web is expensive and often cost prohibitive.
Podcasting
Commuters Love Their Podcasts
A recent study done by Acast found that people who commute love their podcasts.
Marketing
In Marketing Your Messaging Is EVERYTHING
When you claim your company is politically neutral, make sure your CEO doesn't praise the new US administration and the "ruling" party and make that sentiment MUTE.
Social Media
The Fediverse Alternatives
There's a federated/decentralized app to mirror most centralized/corporate apps and yet people are flocking to Red Note and not Loops.Video. I don't get it.
Video
When Video Matters And When It Shouldn't
Humans, it seems, like to be all or nothing on things. It's a Twitter-killer or a Google-killer. Not here's another way to access content or do things. It's all or nothing. And that's frustrating
Sponsorship
Unlocking the Secrets to Securing Sponsorships For Your Events
"Starting from within, what is it that your event has to offer?"- Roberta Vigilance
Podcasting
The Year Of Both The Podcast And The Newsletter
A podcast in conjunction with a similarly related newsletter is the perfect way to reach our audience and communicate with them on your terms on your owned platform.
Marketing
It's A New Year! Will 2025 Be A Good Year?
Politics-aside, I'm looking forward to 2025 and it being a much better year for business than 2024. Here's hoping.
Business
The Power of SWOT Analysis: Transform Your Solo Business
As a solopreneur, have you ever wished for an outside perspective to identify blind spots in your business? That's where a SWOT analysis becomes your secret weapon.
Networking
The Power Of In-Person Networking
As 2024 comes to a close, I'm looking back at the year and realizing that the most value I've gotten from my networking has been going to and hosting in-person business networking events.
Podcasting
YouTube... A Podcast App?
According to Edison Research, YouTube is dominant for podcasts? More people listen/watch podcasts on YouTube than even Spotify.