When Video Matters And When It Shouldn't
Humans, it seems, like to be all or nothing on things. It's a Twitter-killer or a Google-killer. Not here's another way to access content or do things. It's all or nothing. And that's frustrating
Latest
Unlocking the Secrets to Securing Sponsorships For Your Events
"Starting from within, what is it that your event has to offer?"- Roberta Vigilance
The Year Of Both The Podcast And The Newsletter
A podcast in conjunction with a similarly related newsletter is the perfect way to reach our audience and communicate with them on your terms on your owned platform.
It's A New Year! Will 2025 Be A Good Year?
Politics-aside, I'm looking forward to 2025 and it being a much better year for business than 2024. Here's hoping.
The Power of SWOT Analysis: Transform Your Solo Business
As a solopreneur, have you ever wished for an outside perspective to identify blind spots in your business? That's where a SWOT analysis becomes your secret weapon.
The Power Of In-Person Networking
As 2024 comes to a close, I'm looking back at the year and realizing that the most value I've gotten from my networking has been going to and hosting in-person business networking events.
YouTube... A Podcast App?
According to Edison Research, YouTube is dominant for podcasts? More people listen/watch podcasts on YouTube than even Spotify.
Post Thanksgiving Holiday & EOY Thoughts
Well, I'm stuffed like a turkey on Thanksgiving. Post turkey-time I'm thinking about the past year and how I can improve my business in 2025.
A Marketer Who Is Thankful
Tomorrow is Thanksgiving in the United States. It's been a tough couple of weeks, but I am thankful for some things.
How To Survive The Google Ranking Algorithm Holiday Updates
Every year Google mucks with their algorithm during the holidays causing havoc to retailers who want to get their sales in the Black/positive. Here's some tips on how to survive the changes like you survive Thanksgiving with the in-laws.
TikTok's Canadian Operations Shut Down By The Government. Yet Another Reason To Own Your Content
The Canadian government has told TikTok to start packing and leave the country. This is big news and a reminder to everyone to OWN YOUR CONTENT.
Sometimes You Just Have To Ask For It...
Sometimes you need to ask for the sale or the budget or the sponsorship. You won't get it at all if you don't ask.
The Love Languages of Business: Credibility, Value, & Trust
To succeed in today’s business landscape, you need to understand the three love languages of business: credibility, value, and trust.
Business
New Project? Who Dis?
As many of you know, I'm doing podcast coaching under the Podcast Mastery brand. It's been quite a ride so far.
Business
Time Is The New Currency
"Unfortunately, the concept of "work-life balance" is often elusive, and we must define what it looks like for ourselves."
Podcasting
Podcasting Is Not About The Numbers It's About The Quality
Podcasting is about the quality of the podcast, and I don't necessarily mean the editing, and the quality of the community around it. Not how big the community is.
Business
From Idea to Business: The 90 Day Blueprint!
Below is a blueprint to help turn your idea into a business in 90 days or less.
Closed Platforms vs. Your Owned Media
Closed platforms like Facebook, X, LinkedIn, Instagram, etc. are great ways to get in front of like-minded people. But you don't own that profile.
Lead Generation
Free Lead Generation Tactics For Growing Your Business
"Having a pipeline of qualified leads is a key indicator that your business is healthy. The challenging part though is locating these leads."- Sean Banks
Podcasting
The Push For Video In Podcasting
There's a push for video in podcasting. But is it necessary?
Qualify Fast, Disqualify Faster
"Money and time are at risk of being wasted by neglecting a critical aspect of lead nurture, lead qualification"
Open Source
Open Source Talk: The WordPress War
This is going to be an occasional newsletter, put out by Marketing Junto, talking about Open Source. I've decided that it needs it's own spot.
Digital Marketing
The Weekly Links
Since I released my post about the WordPress vs. WP Engine/Silverlake saga on Saturday, this is going to be an abbreviated, but still interesting, regularly scheduled newsletter.
Open Source
When WordPress Goes To War
This is coming out of cycle because of the timeliness of what's going on. If you're not sure what I'm talking about don't feel bad. Just read on. I wasn't going to write about this here, but I think it needs to be talked about EVERYWHERE.