Email And Owning Your List/Community
Email marketing and newsletters are all the rage. Owning your community is key.
Latest
When There Is Uncertainty You Double Down
When there is economic uncertainty you shouldn't stop your marketing. You should stop getting your message out there. You should double down on the marketing.
Podcasting Is About More Than The Numbers And Stats
Recently someone asked me for my stats on my podcast Entrepreneur's Enigma. I get decent numbers, but what this person misunderstood that the reach is far more than your subscriber count or the download numbers.
Podcasting Is Not Going To Lead To Direct ROI
I've been podcasting for more than 15 years. I'll be honest, I've never gotten direct ROI from the podcasting. You need to think about it differently.
The Power Of Substack On Journalism
Substack is a publishing powerhouse, it's easy to start a newsletter there, for free, and charge for access. But is it bad for the democratization of publishing? I'm not sure.
YouTube at 20!
YouTube is 20 years old. Man, time flies. So much has changed, yet YouTube is still the place for video.
Google Is A Monopoly...
Duh! Good to see the courts actually proving what many of us in the marketing space have known for a while.
Community Is The Future
As big social keeps heading on a trend to enshittification, smaller communities are sprouting up to make a difference and change the landscape.
Artificial Intelligence Is Great But...
AI is great to help you get a start with your marketing, but relying on it wholesale is not a wise thing to do.
Perplexity And TikTok
The idea of Perplexity.AI possibly buying TikTok, though unlikely to happen, is intriguing.
Let's Talk Digital vs. Traditional Business Cards
When is a digital business card better than a traditional paper one? Is there an in between? Inquiring minds want to know.
Podcast Studies Are All Over The Place With Results
First everyone says video is the way to go with podcasts, then there's studies coming out that say that Gen Z prefers audio. Honestly, just do what you're comfortable with and podcast!
Social Media
Digg Is Coming Back
Do we care? Do we need another closed ecosystem app? AI is going be involved. Shouldn't we focus on the OPEN WEB? All the questions!
Business
The Value of Having A Business Advisor
"Having a coach or advisor comes with a cost, however the cost is outweighed by the peace of mind and the confidence of knowing that you have a solid support system in your corner outside of friends and family."- Sean Banks
Community
Communities Are The Rage
With centralized social media showing many of us how NOT to build community, people and brands are turning to community platforms to build out their own slice of the Web.
Podcasting
Podcasting & Brand Equity
Podcasting can be a great way to boost your brand equity and grow the exposure your brand has with your target audience in a way that other mediums don't provide.
Business
Scale Fast with Partnerships
"Partnerships gives you the ability to expand your products and services, your network, and your access to resources"- Sean Banks
Newsletter
The Power Of The Newsletter... Owning Your Audience
Having an email list and a newsletter, along with podcasting, is all the rage. With corporate social media platforms looking inward, we as creators have to look outward.
Business
Dare To Be Different
"Know what you do and do it well. Really do it well"- Theresa Phillips
Fediverse/Open Web
Decentralized Social Is The Best Way... But... Funding
Decentralized social media is the best way to make sure we don't end up with another Twitter/X problem. But funding the decentralized web is expensive and often cost prohibitive.
Podcasting
Commuters Love Their Podcasts
A recent study done by Acast found that people who commute love their podcasts.
Marketing
In Marketing Your Messaging Is EVERYTHING
When you claim your company is politically neutral, make sure your CEO doesn't praise the new US administration and the "ruling" party and make that sentiment MUTE.
Social Media
The Fediverse Alternatives
There's a federated/decentralized app to mirror most centralized/corporate apps and yet people are flocking to Red Note and not Loops.Video. I don't get it.
Video
When Video Matters And When It Shouldn't
Humans, it seems, like to be all or nothing on things. It's a Twitter-killer or a Google-killer. Not here's another way to access content or do things. It's all or nothing. And that's frustrating