Marketing Junto (Page 2)

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Laptop on wood table with coffee mug flowers and pen and paper journal

With AI Overviews, Write Good Content

Artificial Intelligence is here to stay. Getting found and cited in the AI overviews has become a goal for most companies. How do you do this? Write good quality content.

AI Illustration of a humanoid robot talking on a smart phone

Google Artificial Intelligence Will Now Call Businesses For People

For someone like me, who hates calling businesses on the phone this is great. But there are nuances that will probably get missed at the start.

Image of a robot holding a red and white pill. Not sure what this has to do with the topic. LOL just a fun image.

Pay-Per-Crawl Through Cloudflare Is Intriguing

Having artificial intelligence crawlers pay a toll to read and digest your content online is an intriguing proposal and Cloudflare is doing it.

Little humanoid robot sittingon bench reading a magazine. Rather cute.

How To Influence The AI Generative Engines

Famed SEO Lily Ray has documented the most gullible Artificial Intelligence models. It's worthy of an award, if you ask me.

A person hacking through a dense jungle with a machete in one hand and a journalist's notepad in the other, surrounded by lush green foliage and vines, realistic style

Newsletters... The Democratization Of Media? Or Just The New Hotness.

It seems as though many professional journalists are leaving legacy media, by choice or otherwise, and turning to doing news their own way via the newsletter.

AI Is Here To Stay... How Do We Use It For Our Benefit?

AI isn't going anywhere. If anything it's getting more and more prevalent in our daily lives.

YouTube Doesn't Dominate Podcasting!

In fact no single app or platform dominates in North America or for that matter across the globe.

A diagram showing the interconnectivity of the Fediverse/Open Web.

The Decentralized Web Is Growing And Evolving

Mastodon, Bluesky, Pixelfed, Lemmy, etc. The decentralized web is growing and there are now services that mirror big tech and gives people options for connecting.

AI Graphic of a cute dog delivering email through the Internet.

Email And Owning Your List/Community

Email marketing and newsletters are all the rage. Owning your community is key.

French Bulldog being held up in like Simba in the Lion King in front of a rainbow wall. I thought the image was funny so used it.

When There Is Uncertainty You Double Down

When there is economic uncertainty you shouldn't stop your marketing. You should stop getting your message out there. You should double down on the marketing.

Seth looking at his phone with suspicion. He's sitting outside on a stone bench with green foliage around him and cobble stones. There are sculptures behind him.

Podcasting Is About More Than The Numbers And Stats

Recently someone asked me for my stats on my podcast Entrepreneur's Enigma. I get decent numbers, but what this person misunderstood that the reach is far more than your subscriber count or the download numbers.

Podcasting Is Not Going To Lead To Direct ROI

I've been podcasting for more than 15 years. I'll be honest, I've never gotten direct ROI from the podcasting. You need to think about it differently.

ChatGPT Monopoly Man Laughing words Ha Ha Ha coming out of his mouth. Looks like a pencil drawing.

YouTube

Google Is A Monopoly...

Duh! Good to see the courts actually proving what many of us in the marketing space have known for a while.

Community

Community Is The Future

As big social keeps heading on a trend to enshittification, smaller communities are sprouting up to make a difference and change the landscape.

ChatGPT 4o Image Generation of a robot sitting at a computer writing War and Peace.

Artificial Intelligence

Artificial Intelligence Is Great But...

AI is great to help you get a start with your marketing, but relying on it wholesale is not a wise thing to do.

Business

Let's Talk Digital vs. Traditional Business Cards

When is a digital business card better than a traditional paper one? Is there an in between? Inquiring minds want to know.

AI image of a woman listening to a podcast. Illustration

Podcast Studies Are All Over The Place With Results

First everyone says video is the way to go with podcasts, then there's studies coming out that say that Gen Z prefers audio. Honestly, just do what you're comfortable with and podcast!

Man and women talking in front of a laptop.

Business

The Value of Having A Business Advisor

"Having a coach or advisor comes with a cost, however the cost is outweighed by the peace of mind and the confidence of knowing that you have a solid support system in your corner outside of friends and family."- Sean Banks

Picture of a laptop with people on the screen in a grid-like Zoom meeting. A mug is next to the laptop.

Community

Communities Are The Rage

With centralized social media showing many of us how NOT to build community, people and brands are turning to community platforms to build out their own slice of the Web.

Condenser mic hanging in a gray room. Coming down from top left side of image.

Podcasting

Podcasting & Brand Equity

Podcasting can be a great way to boost your brand equity and grow the exposure your brand has with your target audience in a way that other mediums don't provide.

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