Every year Google mucks with their algorithm during the holidays causing havoc to retailers who want to get their sales in the Black/positive. Here's some tips on how to survive the changes like you survive Thanksgiving with the in-laws.
The Canadian government has told TikTok to start packing and leave the country. This is big news and a reminder to everyone to OWN YOUR CONTENT.
Sometimes you need to ask for the sale or the budget or the sponsorship. You won't get it at all if you don't ask.
To succeed in today’s business landscape, you need to understand the three love languages of business: credibility, value, and trust.
As many of you know, I'm doing podcast coaching under the Podcast Mastery brand. It's been quite a ride so far.
"Unfortunately, the concept of "work-life balance" is often elusive, and we must define what it looks like for ourselves."
Podcasting is about the quality of the podcast, and I don't necessarily mean the editing, and the quality of the community around it. Not how big the community is.
Below is a blueprint to help turn your idea into a business in 90 days or less.
Closed platforms like Facebook, X, LinkedIn, Instagram, etc. are great ways to get in front of like-minded people. But you don't own that profile.
"Having a pipeline of qualified leads is a key indicator that your business is healthy. The challenging part though is locating these leads."- Sean Banks
There's a push for video in podcasting. But is it necessary?
"Money and time are at risk of being wasted by neglecting a critical aspect of lead nurture, lead qualification"
Open Source
This is going to be an occasional newsletter, put out by Marketing Junto, talking about Open Source. I've decided that it needs it's own spot.
Digital Marketing
Since I released my post about the WordPress vs. WP Engine/Silverlake saga on Saturday, this is going to be an abbreviated, but still interesting, regularly scheduled newsletter.
Open Source
This is coming out of cycle because of the timeliness of what's going on. If you're not sure what I'm talking about don't feel bad. Just read on. I wasn't going to write about this here, but I think it needs to be talked about EVERYWHERE.
Fediverse/Open Web
The Fediverse, including Threads.net, Mastodon, Pixelfed, PeerTube, and so many more are becoming more mainstream.
Artificial Intelligence
Using AI can help with coming up with content. But use it wisely.
Community
Brought to you by our sponsor mTap.io --> Revolutionize How You Run Events And Network. I've been thinking a lot about community lately. A dear friend and Philly community member (he was in a lot of the same groups I was in), died recently after fighting
YouTube
YouTube, after Google, is the largest search engine on the Web. Because of this you need to have your content on the platform. If you're doing a podcast, even just audio, you need to have it there to be found and consumed. In a recent post on the
Newsletter
Brought to you by our sponsor mTap.io --> Revolutionize How You Run Events And Network. Writing a newsletter is a labor of love for me. I love writing for you guys and sharing my knowledge. It's also a commitment, which shouldn't be overlooked. Sometimes
Podcasting
Back in February Ben Dodd over at the Captivate.fm blog wrote up a comprehensive guide to building a brand for your podcast and explained why having a brand around your podcast is so critical.
Search
Brought to you by our sponsor mTap.io --> Revolutionize How You Run Events And Network. I've been wondering this for a while now. But now more than ever, I think there is a slim chance that Google is going to lose a significant amount of market
Business
Brought to you by our sponsor mTap.io --> Revolutionize How You Run Events And Network. I just got back from a semi-relaxing vacation (relaxing is relative with an 11-year-old) to Niagara Falls New York and Ontario, Canada. During this trip, I worked a little. Not too much, it
Networking
With Covid just hanging around and becoming a way of life, most of us have ventured out into the real world and started networking face-to-face at networking events. Yet, the online networking is still strong and hopefully will continue. With both online and in-person networking, meeting people that have similar