Backpacks ready. Pencils sharpened. Website…um, about that.
Back to school season is a great time to look at your business' online presence and fix the things that aren't working. Let's discuss.
Latest
AI Copy Lacks Soul, Personality, And Relatability
Don't just ask AI to write your copy and throw it out to the world. Use it to brainstorm and come up with ideas, sure, but write the final draft yourself.
Why "Build Trust" Is the Wrong Instruction
Every piece of marketing advice eventually lands on trust. Build it. Earn it. Demonstrate it. Show up consistently until people trust you. It's not wrong. It's just incomplete in a way that costs people a lot of wasted effort.
The Right Way And Wrong Way To Monetize A Podcast
You'd be surprised how many podcasters think advertising or charging the guest are good ways to monetize.
Keep Your Systems Updated
In the age of Artificial Intelligence, long missed security issues are being unearthed. Keep your systems updated to keep from getting hacked.
The Business Networking Dilemma
I'm going to a conference at the beginning of September and the idea of a physical business cards for the event are intriguing to me, but are they needed? Can I get away with a digital option? Here are my thoughts.
Substack's Double Moderation Standards: Nazis Are Okay But AI Is Not
Substack will not moderate it's platform when it comes to Nazis and fascists but it will for artificial intelligence. It's a head scratcher for sure.
Unpopular Opinion: You Should Embrace Artificial Intelligence
Now hear me out. I'm not saying embrace AI blindly, but ignoring this new technology and refusing to use and learn how to use it will hurt you more than using it.
The Default Slot
The market doesn't leave you unfiled. Every business gets placed somewhere in a buyer's mental category system, whether the business chose that category or not. The buyer has to put you somewhere. They can't hold you in suspension while they figure out what you
Shocker! Produce Good Content And You'll Show Up In AEO And SEO! 🤯
Remember what Matt Cutts, the former head of Google's Web Spam, team said? Just write good content and it'll rank! Well maybe we should finally listen to it.
Meta Is Not A Good Steward Of Their Acquired Apps
From Instagram to WhatsApp, the fact that Meta has anything to do with these apps tarnishes them a bit.
Your website looks finished. That doesn't mean it works.
You built a website in a weekend. Maybe you used one of those AI tools that asks a few questions and hands you a clean, finished-looking site an hour later. Nice design, decent photos, your services laid out. You launched it, told a few people, and waited. And not much happened.
Artificial Intelligence
We Are In A New World With AI We Need To Adapt
The old adage, "Write Good Content That You're Visitors Want To Consume" is truer now than ever.
Email Marketing
The Power Of The Subscription & And The Unsubscribe
People have subscription fatigue and it's not all tied to money. Some just get too many newsletters. There's nothing wrong with unsubscribing.
Artificial Intelligence
Transparency In Advertising, TV, and Movies Is Not A Bad Thing
New York passed a law requiring advertisements to disclose when they include an AI-generated “synthetic performer.” The law took effect on June 9, 2026. The state says the purpose is to help people understand when the “person” they see in an ad is not actually a real person.
Artificial Intelligence
Getting Found Online Has Changed. Most Businesses Don’t Know It Yet.
Things have changed for getting found online. But so many businesses haven't realized it yet. It's time to catch up!
Business
In Business It's About Relationships
For the past 18+ I've Built My Business On Networking And Relationships. And One Thing Is Still True Today As When I Started... It ALL About Relationships
Google Is Still The Gorilla In The Room But There Are New Kids On The Playground
Google at it's I/O Conference Is Changing The Search Game Again. Damn It! 🤪 But other players are making waves.
Marketing
With The Old Twitter Gone Customer Service Online Is Horrible
I used to use the old Twitter (Pre-Musk) for all things customer service. From Comcast to delivery issues, I could deal with customer service via Twitter. That's no more and there's not really a replacement.
Artificial Intelligence
Airpods With Cameras
Could the new Apple Airpods with Cameras be a good thing for marketers? A thought experiment.
Business
Meeting With Business Colleagues One-To-One Is Great For Marketing
Honestly, this is how I built Goldstein Media. Though relationship building and 1:1 meetings colleagues and business associates.
Artificial Intelligence
In The Age Of AI, Always Keep A Human In The Loop
Artificial Intelligence can be great for so many things. But relying on it without keeping a human in the loop is not a good idea. Especially in marketing.
Networking
When In-Person Networking Is Better For Business
With video conferencing technology today you can network without leaving the house. But is that a good thing?
Podcasting
Maybe AI Can Fix Podcast Discovery?
Spotify has released a new feature that uses AI to help listeners find new shows.