Podcasting & Brand Equity
Podcasting can be a great way to boost your brand equity and grow the exposure your brand has with your target audience in a way that other mediums don't provide.
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Why "Build Trust" Is the Wrong Instruction
Every piece of marketing advice eventually lands on trust. Build it. Earn it. Demonstrate it. Show up consistently until people trust you. It's not wrong. It's just incomplete in a way that costs people a lot of wasted effort.
The Right Way And Wrong Way To Monetize A Podcast
You'd be surprised how many podcasters think advertising or charging the guest are good ways to monetize.
Keep Your Systems Updated
In the age of Artificial Intelligence, long missed security issues are being unearthed. Keep your systems updated to keep from getting hacked.
The Business Networking Dilemma
I'm going to a conference at the beginning of September and the idea of a physical business cards for the event are intriguing to me, but are they needed? Can I get away with a digital option? Here are my thoughts.