Podcasting & Brand Equity
Podcasting can be a great way to boost your brand equity and grow the exposure your brand has with your target audience in a way that other mediums don't provide.
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Your website looks finished. That doesn't mean it works.
You built a website in a weekend. Maybe you used one of those AI tools that asks a few questions and hands you a clean, finished-looking site an hour later. Nice design, decent photos, your services laid out. You launched it, told a few people, and waited. And not much happened.
We Are In A New World With AI We Need To Adapt
The old adage, "Write Good Content That You're Visitors Want To Consume" is truer now than ever.
The Power Of The Subscription & And The Unsubscribe
People have subscription fatigue and it's not all tied to money. Some just get too many newsletters. There's nothing wrong with unsubscribing.
Transparency In Advertising, TV, and Movies Is Not A Bad Thing
New York passed a law requiring advertisements to disclose when they include an AI-generated “synthetic performer.” The law took effect on June 9, 2026. The state says the purpose is to help people understand when the “person” they see in an ad is not actually a real person.