Podcasting & Brand Equity
Podcasting can be a great way to boost your brand equity and grow the exposure your brand has with your target audience in a way that other mediums don't provide.
Read more
Podcast Movement 2026: My Takeaways
The Annual Podcast Movement podcast conference took on the Big Apple Thursday and Friday. Here's are some of my takeaways
Backpacks ready. Pencils sharpened. Website…um, about that.
Back to school season is a great time to look at your business' online presence and fix the things that aren't working. Let's discuss.
AI Copy Lacks Soul, Personality, And Relatability
Don't just ask AI to write your copy and throw it out to the world. Use it to brainstorm and come up with ideas, sure, but write the final draft yourself.
Why "Build Trust" Is the Wrong Instruction
Every piece of marketing advice eventually lands on trust. Build it. Earn it. Demonstrate it. Show up consistently until people trust you. It's not wrong. It's just incomplete in a way that costs people a lot of wasted effort.