Communities Are The Rage
With centralized social media showing many of us how NOT to build community, people and brands are turning to community platforms to build out their own slice of the Web.
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Before You Say Yes To That Podcast Invite
This is my take on Marlen Kakkori's LinkedIn newsletter post on the same topic.
The Power Of Having A Strategy In Your Digital Marketing
Just diving in and building a website or posting on social media won't give you the return on your investment you might want.
People Don’t Refer Categories. They Refer Moments.
It's about positioning...
Tom Webster's Netflix Warning Isn't Addressed to You. Read It Anyway.
Tom Webster of Sounds Profitable just dropped a data point that should make every podcaster sit up: Netflix is now the third most common place Americans encounter podcasts. Not Apple Podcasts. Netflix.