Newsletter
Your landing page worked. People hit the call to action button… Pulled out their card… And (actually) gave you money. The sale isn’t over yet though. They believed in you enough to hand over money… But somewhere in the back of their head… They’re waiting. Waiting for confirmation
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Meta just released, out of beta, Threads by Instagram. I have to say it’s pretty well made and sticky. But then again it’s just another micro-blogging platform. But what’s most interesting is that it will “most likely” federate via ActivityPub with the Fediverse (aka Mastodon et. al)
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🎵 Tell me why Ain’t nothing but a heartache… Tell me why… Ain’t nothing but a mistake… Tell me why I never want to hear you sayyyyy… I don’t need an about me page. 🎵 (Couldn’t have done that without the Backstreet Boys) Seriously though. I don’t
Newsletter
I’ve had a version of this newsletter for several years. Initially, it was part of my main Goldstein Media website. However, over time, it has evolved into its own entity with a dedicated website and unique personality. I genuinely enjoy writing this newsletter on a weekly basis, and I
Newsletter
I’ve had a version of this newsletter for several years. Initially, it was part of my main Goldstein Media website. However, over time, it has evolved into its own entity with a dedicated website and unique personality. I genuinely enjoy writing this newsletter on a weekly basis, and I
Newsletter
Video is not the ultimate marketing hack. On it’s own, it won’t make you millions of dollars… It won’t skyrocket you to industry fame… And it (probably) won’t go viral. Video is a tool. Which means you need to figure out how it fits into your
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I was never a fan of Spotify’s play to lock up podcasting to their platform. I’m not a fan of Joe Rogan, but their plan with making him exclusive worked. But everything else they’ve tried to replicate with that model has fizzled. Gimlet and Parcast were bought
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-Time -Resources -Budget These are the top 3 reasons why small businesses say they don’t use video in their marketing. But there is a deeper issue– People don’t know where to start. So they end up on Youtube… Or don’t use any video. Youtube is great if
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You know, Artificial Intelligence (AI) is definitely here to stay. It’s not going anywhere anytime soon. And you know what? It’s bound to make some jobs obsolete, no doubt about it. But here’s the interesting thing: AI can also create more job opportunities. One of the great
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(we all do). 2 things stop a message from being “good”: * It’s not relevant * it’s not clear Copywriting has a solution for that. Cue Pain, Agitate, Solution (PAS) This copywriting formula works for every type of copy (even video scripts). Because we all have problems, those problems suck,
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With Big Tech cracking down on APIs and 3rd party apps there is a whole world of open source and federated alternatives that people can turn to. Here’s a few: Alternative to Reddit: Lemmy Alternative to Twitter: Mastodon/Plemora Alternative to Facebook: MissKey/Calckey Alternative to Instagram: Pixelfed Alternative
Newsletter
Prospects can be hot, warm or cold. Hot = they know your brand, your offer, and how that offer meets their needs. Warm= they know they have a need, and they know there are solutions. They don’t know about you yet though (aka they’re solution-aware) Cold = Foreigner sang it