Former/Recovering Journalist turned digital marketer and podcaster. I write about all things digital marketing.
Newsletter
Video is not the ultimate marketing hack. On it’s own, it won’t make you millions of dollars… It won’t skyrocket you to industry fame… And it (probably) won’t go viral. Video is a tool. Which means you need to figure out how it fits into your
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I was never a fan of Spotify’s play to lock up podcasting to their platform. I’m not a fan of Joe Rogan, but their plan with making him exclusive worked. But everything else they’ve tried to replicate with that model has fizzled. Gimlet and Parcast were bought
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-Time -Resources -Budget These are the top 3 reasons why small businesses say they don’t use video in their marketing. But there is a deeper issue– People don’t know where to start. So they end up on Youtube… Or don’t use any video. Youtube is great if
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You know, Artificial Intelligence (AI) is definitely here to stay. It’s not going anywhere anytime soon. And you know what? It’s bound to make some jobs obsolete, no doubt about it. But here’s the interesting thing: AI can also create more job opportunities. One of the great
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(we all do). 2 things stop a message from being “good”: * It’s not relevant * it’s not clear Copywriting has a solution for that. Cue Pain, Agitate, Solution (PAS) This copywriting formula works for every type of copy (even video scripts). Because we all have problems, those problems suck,
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With Big Tech cracking down on APIs and 3rd party apps there is a whole world of open source and federated alternatives that people can turn to. Here’s a few: Alternative to Reddit: Lemmy Alternative to Twitter: Mastodon/Plemora Alternative to Facebook: MissKey/Calckey Alternative to Instagram: Pixelfed Alternative
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Prospects can be hot, warm or cold. Hot = they know your brand, your offer, and how that offer meets their needs. Warm= they know they have a need, and they know there are solutions. They don’t know about you yet though (aka they’re solution-aware) Cold = Foreigner sang it
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Growing your brand can feel like an uphill battle in this fast-paced digital world. There are so many ways to market your business, but one of the most effective and engaging methods is through podcasting. Podcasting allows you to connect with your audience on a deeper level, providing valuable insights
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Justin Welsh once told me there are 3 things that happen when someone lands on your website: 1. They know it’s for them and keep reading 2. They know it’s NOT for them and click off your page 3. They don’t know if this is for them
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I just got off a call with the founder of a business community I’m part of. It was very insightful to hear how the “sausage is made.” I really enjoyed hearing about the future of the group and the transparency that was provided by the head of the group.
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I have a strong opinion about business networking. Buckle up buttercup! Here we go! I built my business, Goldstein Media, on going to networking events and participating in chambers of commerce. It’s been more than 15 years, well past the 5 year threshold where companies are said to either
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Editors Note: Ame Proietti is our newest contributor to Marketing Junto. A lot of small businesses and entrepreneurs like the idea of video marketing… But a fraction actually do it. And when they do, they get trapped in that early Youtube “thanks for watching my channel” style. You (probably) don’