Former/Recovering Journalist turned digital marketer and podcaster. I write about all things digital marketing.
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(we all do). 2 things stop a message from being “good”: * It’s not relevant * it’s not clear Copywriting has a solution for that. Cue Pain, Agitate, Solution (PAS) This copywriting formula works for every type of copy (even video scripts). Because we all have problems, those problems suck,
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With Big Tech cracking down on APIs and 3rd party apps there is a whole world of open source and federated alternatives that people can turn to. Here’s a few: Alternative to Reddit: Lemmy Alternative to Twitter: Mastodon/Plemora Alternative to Facebook: MissKey/Calckey Alternative to Instagram: Pixelfed Alternative
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Prospects can be hot, warm or cold. Hot = they know your brand, your offer, and how that offer meets their needs. Warm= they know they have a need, and they know there are solutions. They don’t know about you yet though (aka they’re solution-aware) Cold = Foreigner sang it
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Growing your brand can feel like an uphill battle in this fast-paced digital world. There are so many ways to market your business, but one of the most effective and engaging methods is through podcasting. Podcasting allows you to connect with your audience on a deeper level, providing valuable insights
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Justin Welsh once told me there are 3 things that happen when someone lands on your website: 1. They know it’s for them and keep reading 2. They know it’s NOT for them and click off your page 3. They don’t know if this is for them
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I just got off a call with the founder of a business community I’m part of. It was very insightful to hear how the “sausage is made.” I really enjoyed hearing about the future of the group and the transparency that was provided by the head of the group.
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I have a strong opinion about business networking. Buckle up buttercup! Here we go! I built my business, Goldstein Media, on going to networking events and participating in chambers of commerce. It’s been more than 15 years, well past the 5 year threshold where companies are said to either
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Editors Note: Ame Proietti is our newest contributor to Marketing Junto. A lot of small businesses and entrepreneurs like the idea of video marketing… But a fraction actually do it. And when they do, they get trapped in that early Youtube “thanks for watching my channel” style. You (probably) don’
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An update from me I’ve been busting my backside for the paste few months publishing two episodes of the Entrepreneur’s Enigma Podcast and an issue of Marketing Junto out every week. It’s starting to pay off, but man I have to be in a flow to pull
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Google had its developers conference, Google I/O, last week and they showed what the new Google is going to look like. For the average user it looks really neat, but for the marketer and the SEO it made us take pause and even worry a little. With Bing/ChatGPT
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If you haven’t already noticed, everybody is obsessed about passive. • passive income • passive growth • passive learning It’s become a part of our culture. People want to do the bare minimum. And then they expect MASSIVE results as soon as tomorrow. Now, the bare minimum isn’t always bad.
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Social media has become one of the most powerful marketing tools in the digital marketing tool kit, providing businesses with the opportunity to reach millions of potential customers worldwide. In fact, social media has become so essential to businesses that it is now almost impossible to succeed without a solid
