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Editors Note: Joshua will be writing a column for us on Tuesdays! This will, at some point, be for paying members. But for now enjoy Joshua’s wisdom! Everyone knows social media is great for business. * Generating leads * Building exposure * Connecting with your customers But here’s the thing – you
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My Take Well maybe not win a teddy bear (and I know that’s a real polar bear above), but what I can tell you will win… having a better time figuring out who you should market to. That’s worth more than a silly teddy bear and safer than
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Editors Note: Joshua will be writing a column for us on Tuesdays! This will, at some point, be for paying members. But for nows enjoy Joshua’s wisdom! Social media is riddled with boring content. You see it all the time — and of course, you quickly scroll by. Now, it’
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Community is becoming a hot topic. Let’s talk about it. My Take I just recorded and episode with marketing legend Mark Schaefer about his newest book (he has more than 11) Belonging To The Brand*. It is slated to be published early March so stay tuned on that. I’
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First off I think Artificial Intelligence has a place in writing, in marketing, in sales, and in live in general. What I don’t think is that AI should be leaned on as much as it is. Editors Note: In the future these essays will be for paying subscribers of
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My Take Full disclaimer… I’m not pointing out anyone in particular. But these really items need to be said: 1. Show up on time or early. If you do have to reschedule, be courteous and give 12 to 24 hours notice if at all possible. 2. Make sure you’
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Hey everyone! Just a quick update. I’ve decided to decouple Marketing Junto from the Goldstein Media website. Some of you might remember that Marketing Junto was originally separate before I decided to move it “inhouse” last year. Why Now? The reason for the decoupling is quite simple, I want
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My Take I’m sick of these “high-powered” professionals having crappy, poorly designed, and unprofessionally looking websites. Good web design matters. I see so many professionals half-ass attempt at their sites because they think social media is the place to put the most important content. If anything they should be
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My Take Podcasting IS NOT in trouble. Just because Spotify, which is a big player in the podcasting space, is laying off some of it’s podcasting staff, doesn’t mean the industry is dying. To be honest, Spotify is just one of many places where people consume podcasts, not
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My Take You’ve probably heard the adage of that “Content is King.” This is only true if you have the plan and structure in place. So many people are clamoring around ChatGPT and how it’s the end of this or that. Even if ChatGPT wrote better than my
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My Take Send help! I’m being held hostage by Microsoft. More specifically the Windows 11 Beta program. The betas are making my computer unstable, and that alone is infuriating, but can be expected. What’s really pissing me off is that the only way to get out of the
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My Take So… I’m writing a book. Yep, I’m taking the plunge. I’m in the beginning stages of taking what I’ve learned on the Entrepreneur’s Enigma podcast, adding some of my own insights, and writing a book. I’ve known for a while that I
