Podcast Studies Are All Over The Place With Results
First everyone says video is the way to go with podcasts, then there's studies coming out that say that Gen Z prefers audio. Honestly, just do what you're comfortable with and podcast!
Seth Goldstein
Former/Recovering Journalist turned digital marketer and podcaster. I write about all things digital marketing and technology.
Social Media
Digg Is Coming Back
Do we care? Do we need another closed ecosystem app? AI is going be involved. Shouldn't we focus on the OPEN WEB? All the questions!
Community
Communities Are The Rage
With centralized social media showing many of us how NOT to build community, people and brands are turning to community platforms to build out their own slice of the Web.
Podcasting
Podcasting & Brand Equity
Podcasting can be a great way to boost your brand equity and grow the exposure your brand has with your target audience in a way that other mediums don't provide.
Newsletter
The Power Of The Newsletter... Owning Your Audience
Having an email list and a newsletter, along with podcasting, is all the rage. With corporate social media platforms looking inward, we as creators have to look outward.
Fediverse/Open Web
Decentralized Social Is The Best Way... But... Funding
Decentralized social media is the best way to make sure we don't end up with another Twitter/X problem. But funding the decentralized web is expensive and often cost prohibitive.
Podcasting
Commuters Love Their Podcasts
A recent study done by Acast found that people who commute love their podcasts.
Marketing
In Marketing Your Messaging Is EVERYTHING
When you claim your company is politically neutral, make sure your CEO doesn't praise the new US administration and the "ruling" party and make that sentiment MUTE.
Social Media
The Fediverse Alternatives
There's a federated/decentralized app to mirror most centralized/corporate apps and yet people are flocking to Red Note and not Loops.Video. I don't get it.
Video
When Video Matters And When It Shouldn't
Humans, it seems, like to be all or nothing on things. It's a Twitter-killer or a Google-killer. Not here's another way to access content or do things. It's all or nothing. And that's frustrating
Podcasting
The Year Of Both The Podcast And The Newsletter
A podcast in conjunction with a similarly related newsletter is the perfect way to reach our audience and communicate with them on your terms on your owned platform.
Marketing
It's A New Year! Will 2025 Be A Good Year?
Politics-aside, I'm looking forward to 2025 and it being a much better year for business than 2024. Here's hoping.