In Marketing Your Messaging Is EVERYTHING
When you claim your company is politically neutral, make sure your CEO doesn't praise the new US administration and the "ruling" party and make that sentiment MUTE.
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Your Website Looks Finished. Google Disagrees.
I recently had a potential client decide to go the AI-builder route instead of working with Goldstein Media. A month later they came back with their "tail" between their legs. No one could find their site.
Before You Say Yes To That Podcast Invite
This is my take on Marlen Kakkori's LinkedIn newsletter post on the same topic.
The Power Of Having A Strategy In Your Digital Marketing
Just diving in and building a website or posting on social media won't give you the return on your investment you might want.
People Don’t Refer Categories. They Refer Moments.
It's about positioning...