Marketing - Marketing Junto

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Podcasting

Maybe AI Can Fix Podcast Discovery?

Spotify has released a new feature that uses AI to help listeners find new shows.

Artemis II lift off from the Kennedy Space Center in Florida. Picture from NASA.

Content Marketing

A Bunch Of Firsts

Like the Artemis II mission, marketing can have lots of firsts. And that's both scary and exciting.

Podcasting

Podcasting Isn't Video-First

A recent study by Triton Digital says 80% of those surveyed consume podcasts both in audio and video. But only 7% only consume the video.

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Branding

QR Codes And Marketing

Before the pandemic these codes were just hype and not really taking off. Now it looks like they're here to stay.

Podcasting

Podcasting Is The New Kind Of Influence

Acast, the podcast hosting company, released Podcast Pulse 2025 with some remarkable findings.

Sydney Sweeney in all denim laying on side with the words: "American Eagle Sydney Sweeney Has Great Jeans" on top.

Advertising

The Thing About Sydney Sweeney & American Eagle

The thing about the Sydney Sweeney Jeans advert did exactly what American Eagle wanted. A response.

Image of a robot holding a red and white pill. Not sure what this has to do with the topic. LOL just a fun image.

Content Marketing

Pay-Per-Crawl Through Cloudflare Is Intriguing

Having artificial intelligence crawlers pay a toll to read and digest your content online is an intriguing proposal and Cloudflare is doing it.

French Bulldog being held up in like Simba in the Lion King in front of a rainbow wall. I thought the image was funny so used it.

Business

When There Is Uncertainty You Double Down

When there is economic uncertainty you shouldn't stop your marketing. You should stop getting your message out there. You should double down on the marketing.

Podcasting

Podcasting Is Not Going To Lead To Direct ROI

I've been podcasting for more than 15 years. I'll be honest, I've never gotten direct ROI from the podcasting. You need to think about it differently.

Phone on white table showing blank inbox from mail client. There is a green plant in the upper right.

Marketing

In Marketing Your Messaging Is EVERYTHING

When you claim your company is politically neutral, make sure your CEO doesn't praise the new US administration and the "ruling" party and make that sentiment MUTE.

Video

When Video Matters And When It Shouldn't

Humans, it seems, like to be all or nothing on things. It's a Twitter-killer or a Google-killer. Not here's another way to access content or do things. It's all or nothing. And that's frustrating

Fireworks in reds and golds on black sky

Marketing

It's A New Year! Will 2025 Be A Good Year?

Politics-aside, I'm looking forward to 2025 and it being a much better year for business than 2024. Here's hoping.

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