Maybe AI Can Fix Podcast Discovery?
Spotify has released a new feature that uses AI to help listeners find new shows.
Podcasting has always had a discovery problem. It has always been more word-of-mouth recommendations than searching that gets podcasts surfaced.
Spotify is bringing AI playlist creation to not only their music catalog, but to the podcasts in their system as well.
From TechCrunch:
"[T]he beta feature will enable premium users in all these markets to create AI-aided playlists for podcasts in English. Users can tap on “Create” and select the “Prompted Playlists” option to get started and add a prompt such as “Make a playlist of true crime podcasts I would be interested in. Add highly rated series I might have missed, especially ones full of twists and turns."
This is a really smart play for Spotify. It makes their platform that much more appealing to both listeners and podcasters alike.
For Spotify it really boils down to retention and having users explore more on the platform, thus having more time to listen to the ads that are dynamically inserted in the podcasts by the creators (Spotify gets a cut!).
But does this mean podcasters need to only focus on Spotify? Absolutely NOT!
Just because Spotify has a shiny new toy to play with doesn't mean you can ignore the more traditional forms of promotion and the plethora of podcast directories.
Marketers especially need to keep an eye on the many different platforms to see where their marketing spend will get the most impact.
I'm not saying to not use Spotify, I'm saying don't get blinded by the latest technology and if you have success elsewhere keep going with that as well.
What do you think? Post your thoughts in the comments!
Announcing The Marketing Podcast Awards!
The Marketing Podcast Network is a not-for-profit community of marketers who podcast.We have more than 80 marketing podcasts in our network, and we thought it was time to recognize the podcasts we love - marketing podcasts.But these awards aren’t just about the shows on our network.
The MPN Awards are open to all marketing podcasts.We want to celebrate the podcasts YOU love too — the marketing peers, mentors, and heroes who keep us entertained, informed, and inspired.This is our chance to shine a light on the voices across the entire marketing podcast community.
🎙️Have A Podcast? Join The Podcast Mastery Community🎙️
The news and content consumption landscape has shifted—and podcasts are leading the charge.
Younger generations aren't just occasionally listening to podcasts for news and information—they're abandoning traditional media for them. If you're not leveraging this medium, you're missing out on one of the most powerful ways to build your personal or professional brand.
Here's the problem: most people start a podcast without a roadmap. They waste months figuring out what works through trial and error, or worse—they give up entirely.
I've spent over 15 years in the podcast industry, watching it evolve from a niche hobby to a billion-dollar ecosystem. And here's what I know for certain: the podcasters who succeed don't go it alone. They learn from others who've already navigated the challenges, avoided the pitfalls, and cracked the code.
That's why I created the Podcast Mastery Community on Skool—a space where you can learn alongside experienced podcasters, get real feedback, and fast-track your success. This isn't just another podcasting community, it's where serious podcasters come to get better at the craft.
If you're trying to grow your show, need support, and are serious about the medium, this is where your podcast journey truly begins.
The Latest From The Entrepreneur's Enigma Podcast
Sponsor
Looking for guests? Want to be on podcasts? Check out Podmatch! I use it for both getting on podcasts and finding quality guests. It's well worth it and affordable too!
Web Jawn
Jay Peters
Gamers to the rescue. Not a terrible idea.
Tim Fernholz
Honestly, I see no problem with caution when it comes to AI. Especially when so many of the AI companies are just throwing stuff out there and not taking it slow.
Julie Bort
Smart move to have more pricing tiers. I'm sure more people will jump on to the $100/mo plan.
Marie Haynes
A good recap of the interview. The interview itself is worth a watch as well.
I tend to listen to podcasts on Pocket Casts or TrueFans.fm, but when I want to watch a podcast, I go to YouTube. I don't think I've ever watched a video podcast on Spotify.
Sam Gutelle
This is HUGE! Patreon is a great place to get support for your show. Worth keeping an eye on. More podcasters make more money this way than ads!
Zack Whittaker
A win for Linux and open source!
Aisha Malik
Oh geez. 😟 Every platform is raising their prices. Ugh!
Sarah Perez
Oh fantastic more ways to make AI slop!
Amanda Silberling
Friends don't let friends make AI slop.
Emma Roth
Interesting... I know Matt Mullenweg isn't happy. He's said that on his Ma.tt blog.
Abner Li
Kind of intrigued by this. Especially since my teenager son does YouTube videos but isn't allowed to show his face.
If you're not using AI in some way, you're going to be left behind. But you can still feel icky about it.
Web Find
Joseph Cox
YIKES!!!!! PSA!
By
Pretty neat.
Must listen to this one. It's scary, but a must listen.
Alexis Hancock and Bill Budington
Read more about it!
That's It For This Week! Keep Rocking It!
-Seth
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