Former/Recovering Journalist turned digital marketer and podcaster. I write about all things digital marketing.
Business
I'm a big networker. Most weeks I'm at at least one networking event either online or in-person. This is how I've grown my digital marketing business. Brick by brick, networking event after networking event. It's not about the instant sale either. It&
Business
This is a little less about marketing and more about innovation, Philadelphia, and investment. Last Thursday I was at the Philly Startup Leaders' 15th annual Entrepreneurs Expo. It had a decent turn out and there were definitely some great conversations going on. The ones that I had were really
The recent leak of internal Google documents, give the public revealing details about the company's search ranking algorithms. (Google has said they are legit.) I've heard quite a few tech pundits, including Tom Merritt, who is my favorite of all of them, downplay the leak. What
Podcasting
Podcasts are now a mainstream media platform. They are ever-growing and highly engaged audience is listening and supporting their favorite podcasts. This is all according to The Podcast Consumer 2024 report by Edison Research (PDF). This bodes well for me, that's for sure. I've been podcasting
Podcasting is a great way to build relationships with people you want to connect and... well... have a relationship with. I know! So profound. Let me explain. I've been podcasting since about 2010-2012. I love it. My current podcast Entrepreneur's Enigma, started as a pandemic project
Social Media
Okay before you all scream at me that promotion in forums and Reddit boards is a big no-no, I agree. But participating and offering help when it comes up isn't. That's what I mean by promotional opportunities. Spraying and praying in forums and Reddits IS VERY
Business
I've always been a networker. It's probably in my genes. I like meeting new people and finding out more about what they do and their story. Lately I've been going to networking happy hours and events in the physical world. I have to say
Artificial Intelligence
Moz.com's blog had a post recently about whether or not you should let the artificial intelligence (AI) spiders crawl your content for large language models. The author, Tom Capper, makes good points for both sides. On allowing spiders to index your site side Tom points out three
Social Media
I like LinkedIn. I enjoy the connections I make there and I enjoy seeing where everyone is in their business life. But I've recently found that smaller social networks really where the true connections happen. Platforms like Alignable have become popular as big tech gets more automated and
Startups
I'm a mentor for the Founder Institute's Keystone Chapter startup accelerator. I've been helping out startups for the past four cohorts and been loving it. It amazes me how some startups can go from just an idea to a feasible product in 14 weeks.
Technology
Generation Alpha is the generation after Generation Z. These are the kids that are in their early teens and younger. I've read that the Generation will be capped with the babies born through December of this year. Recently, I read in an article recently that many people, clearly
With the recent revelations coming out of court of Meta (Facebook's parent company) using a VPN that it bought to spy on users using Snapchat, big tech is evil. Especially Facebook. Unfortunately for marketers, it's a demon we need to interact with to reach our customers.