Digital Marketing
The Weekly Links
Since I released my post about the WordPress vs. WP Engine/Silverlake saga on Saturday, this is going to be an abbreviated, but still interesting, regularly scheduled newsletter.
Seth Goldstein
Former/Recovering Journalist turned digital marketer and podcaster. I write about all things digital marketing.
Open Source
When WordPress Goes To War
This is coming out of cycle because of the timeliness of what's going on. If you're not sure what I'm talking about don't feel bad. Just read on. I wasn't going to write about this here, but I think it needs to be talked about EVERYWHERE.
Fediverse/Open Web
The Fediverse Is Taking Over
The Fediverse, including Threads.net, Mastodon, Pixelfed, PeerTube, and so many more are becoming more mainstream.
Artificial Intelligence
Content Can Be Tough To Come Up With... Don't Give Up
Using AI can help with coming up with content. But use it wisely.
Community
How Important Community Is To Online Marketing
Brought to you by our sponsor mTap.io --> Revolutionize How You Run Events And Network. I've been thinking a lot about community lately. A dear friend and Philly community member (he was in a lot of the same groups I was in), died recently after fighting
YouTube
The Power Of YouTube For Your Marketing Efforts
YouTube, after Google, is the largest search engine on the Web. Because of this you need to have your content on the platform. If you're doing a podcast, even just audio, you need to have it there to be found and consumed. In a recent post on the
Newsletter
Writing A Newsletter
Brought to you by our sponsor mTap.io --> Revolutionize How You Run Events And Network. Writing a newsletter is a labor of love for me. I love writing for you guys and sharing my knowledge. It's also a commitment, which shouldn't be overlooked. Sometimes
Podcasting
Having A Brand For Your Podcast
Back in February Ben Dodd over at the Captivate.fm blog wrote up a comprehensive guide to building a brand for your podcast and explained why having a brand around your podcast is so critical.
Search
Is Google Too Powerful To Fail?
Brought to you by our sponsor mTap.io --> Revolutionize How You Run Events And Network. I've been wondering this for a while now. But now more than ever, I think there is a slim chance that Google is going to lose a significant amount of market
Business
Taking A Break In Business Is Important
Brought to you by our sponsor mTap.io --> Revolutionize How You Run Events And Network. I just got back from a semi-relaxing vacation (relaxing is relative with an 11-year-old) to Niagara Falls New York and Ontario, Canada. During this trip, I worked a little. Not too much, it
Networking
With Every Meeting The Follow Up Is Key
With Covid just hanging around and becoming a way of life, most of us have ventured out into the real world and started networking face-to-face at networking events. Yet, the online networking is still strong and hopefully will continue. With both online and in-person networking, meeting people that have similar
Podcasting
Podcasting For Business
I never thought I ever really said it, until I did a webinar for Founder Institute Keystone this week on Podcasting For Business, but there are more than one way to tackle podcasting for your business. There's the talking heads method, where two people chat about a topic