Podcasting
Podcasting Is Not Going To Lead To Direct ROI
I've been podcasting for more than 15 years. I'll be honest, I've never gotten direct ROI from the podcasting. You need to think about it differently.
Seth Goldstein
Former/Recovering Journalist turned digital marketer and podcaster. I write about all things digital marketing.
Content Marketing
The Power Of Substack On Journalism
Substack is a publishing powerhouse, it's easy to start a newsletter there, for free, and charge for access. But is it bad for the democratization of publishing? I'm not sure.
Video
YouTube at 20!
YouTube is 20 years old. Man, time flies. So much has changed, yet YouTube is still the place for video.
YouTube
Google Is A Monopoly...
Duh! Good to see the courts actually proving what many of us in the marketing space have known for a while.
Community
Community Is The Future
As big social keeps heading on a trend to enshittification, smaller communities are sprouting up to make a difference and change the landscape.
Artificial Intelligence
Artificial Intelligence Is Great But...
AI is great to help you get a start with your marketing, but relying on it wholesale is not a wise thing to do.
Social Media
Perplexity And TikTok
The idea of Perplexity.AI possibly buying TikTok, though unlikely to happen, is intriguing.
Business
Let's Talk Digital vs. Traditional Business Cards
When is a digital business card better than a traditional paper one? Is there an in between? Inquiring minds want to know.
Podcast Studies Are All Over The Place With Results
First everyone says video is the way to go with podcasts, then there's studies coming out that say that Gen Z prefers audio. Honestly, just do what you're comfortable with and podcast!
Social Media
Digg Is Coming Back
Do we care? Do we need another closed ecosystem app? AI is going be involved. Shouldn't we focus on the OPEN WEB? All the questions!
Community
Communities Are The Rage
With centralized social media showing many of us how NOT to build community, people and brands are turning to community platforms to build out their own slice of the Web.
Podcasting
Podcasting & Brand Equity
Podcasting can be a great way to boost your brand equity and grow the exposure your brand has with your target audience in a way that other mediums don't provide.