Marketing
In Marketing Your Messaging Is EVERYTHING
When you claim your company is politically neutral, make sure your CEO doesn't praise the new US administration and the "ruling" party and make that sentiment MUTE.
Seth Goldstein
Former/Recovering Journalist turned digital marketer and podcaster. I write about all things digital marketing.
Social Media
The Fediverse Alternatives
There's a federated/decentralized app to mirror most centralized/corporate apps and yet people are flocking to Red Note and not Loops.Video. I don't get it.
Video
When Video Matters And When It Shouldn't
Humans, it seems, like to be all or nothing on things. It's a Twitter-killer or a Google-killer. Not here's another way to access content or do things. It's all or nothing. And that's frustrating
Podcasting
The Year Of Both The Podcast And The Newsletter
A podcast in conjunction with a similarly related newsletter is the perfect way to reach our audience and communicate with them on your terms on your owned platform.
Marketing
It's A New Year! Will 2025 Be A Good Year?
Politics-aside, I'm looking forward to 2025 and it being a much better year for business than 2024. Here's hoping.
Networking
The Power Of In-Person Networking
As 2024 comes to a close, I'm looking back at the year and realizing that the most value I've gotten from my networking has been going to and hosting in-person business networking events.
Podcasting
YouTube... A Podcast App?
According to Edison Research, YouTube is dominant for podcasts? More people listen/watch podcasts on YouTube than even Spotify.
Business
Post Thanksgiving Holiday & EOY Thoughts
Well, I'm stuffed like a turkey on Thanksgiving. Post turkey-time I'm thinking about the past year and how I can improve my business in 2025.
Community
A Marketer Who Is Thankful
Tomorrow is Thanksgiving in the United States. It's been a tough couple of weeks, but I am thankful for some things.
How To Survive The Google Ranking Algorithm Holiday Updates
Every year Google mucks with their algorithm during the holidays causing havoc to retailers who want to get their sales in the Black/positive. Here's some tips on how to survive the changes like you survive Thanksgiving with the in-laws.
Social Media
TikTok's Canadian Operations Shut Down By The Government. Yet Another Reason To Own Your Content
The Canadian government has told TikTok to start packing and leave the country. This is big news and a reminder to everyone to OWN YOUR CONTENT.
Marketing
Sometimes You Just Have To Ask For It...
Sometimes you need to ask for the sale or the budget or the sponsorship. You won't get it at all if you don't ask.