Podcasting
Podcasting Isn't Video-First
A recent study by Triton Digital says 80% of those surveyed consume podcasts both in audio and video. But only 7% only consume the video.
Marketing
Branding
QR Codes And Marketing
Before the pandemic these codes were just hype and not really taking off. Now it looks like they're here to stay.
Podcasting
Podcasting Is The New Kind Of Influence
Acast, the podcast hosting company, released Podcast Pulse 2025 with some remarkable findings.
Advertising
The Thing About Sydney Sweeney & American Eagle
The thing about the Sydney Sweeney Jeans advert did exactly what American Eagle wanted. A response.
Content Marketing
Pay-Per-Crawl Through Cloudflare Is Intriguing
Having artificial intelligence crawlers pay a toll to read and digest your content online is an intriguing proposal and Cloudflare is doing it.
Business
When There Is Uncertainty You Double Down
When there is economic uncertainty you shouldn't stop your marketing. You should stop getting your message out there. You should double down on the marketing.
Podcasting
Podcasting Is Not Going To Lead To Direct ROI
I've been podcasting for more than 15 years. I'll be honest, I've never gotten direct ROI from the podcasting. You need to think about it differently.
Marketing
In Marketing Your Messaging Is EVERYTHING
When you claim your company is politically neutral, make sure your CEO doesn't praise the new US administration and the "ruling" party and make that sentiment MUTE.
Video
When Video Matters And When It Shouldn't
Humans, it seems, like to be all or nothing on things. It's a Twitter-killer or a Google-killer. Not here's another way to access content or do things. It's all or nothing. And that's frustrating
Marketing
It's A New Year! Will 2025 Be A Good Year?
Politics-aside, I'm looking forward to 2025 and it being a much better year for business than 2024. Here's hoping.
Marketing
Sometimes You Just Have To Ask For It...
Sometimes you need to ask for the sale or the budget or the sponsorship. You won't get it at all if you don't ask.
Community
How Important Community Is To Online Marketing
Brought to you by our sponsor mTap.io --> Revolutionize How You Run Events And Network. I've been thinking a lot about community lately. A dear friend and Philly community member (he was in a lot of the same groups I was in), died recently after fighting