More And More People Are Listening To Podcasts. Marketing Opportunity?
Podcasts are now a mainstream media platform. They are ever-growing and highly engaged audience is listening and supporting their favorite podcasts. This is all according to The Podcast Consumer 2024 report by Edison Research (PDF).
This bodes well for me, that's for sure. I've been podcasting since 2010-ish and have had numerous podcasts on various topics over the years. The most recent one, which is 230+ episodes, is Entrepreneur's Enigma. I've seen an uptick in listeners since starting it as a pandemic project in 2021. A number of the shows on the Marketing Podcast Network have seen this growth as well.
So where is all the ad dollars? They are trickling in, but qualifying and quantifying return on investment is still hard with podcasts, though it's getting better. Services like Podchaser.com and Chartable are good resources to find stats and figures on the popularity of podcast shows.
Marketing departments need to realize that it's as much about the ROI as it is about brand exposure and personal branding of their employees/leadership.
The people who I talk to are often concerned about the time commitment to making a podcast. I have a solution, get on other people's podcasts. It helps the podcaster get good guests and spread the word about their shows.
PodMatch (affiliate link) is a great place to start if you're looking for an easy way to get in front of podcast of all types and genres. I've used it on both sides. To get great guests for Entrepreneur's Enigma and to be on other podcasters shows.
All in all, podcasts are hitting their second or third renaissance and finally it's a medium to pay attention to.
If you have questions about podcasting, either starting your own or guesting on other's shows, hit me up!
The Latest From The Entrepreneur's Enigma Podcast
Web Jawn
Big News:
- Secrets from the Algorithm: Google Search’s Internal Engineering Documentation Has Leaked
Just wow! Go check this out! Wow, just wow! - On this from Rand Fishkin: An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them
Check out Rand's take.
Other Good Stuff:
- How to remove content and links from Google’s AI Overviews by using ‘preview controls’ like nosnippet, data-nosnippet, and max-snippet [Case Study]
A great, thorough case study from SEO royalty Glenn Gabe. - TikTok Adds Floating Player on Desktop To Facilitate Expanded Viewing
Clever, just what we need, now you can multitask and still stay up on your TikTik videos. - Pinterest Shares Report Into Gen Z User Trends
I haven't used Pinterest in forever, but apparently it's very much a thing. And they've got data on Gen Z's usage. - Google is testing special snippet treatment for Reddit search results
This is smart. Because not everything on Reddit is legit or true. Signifying where a result came from is helpful. - Why Every Marketer Should Be On Reddit
An interesting POV post on the power of Reddit. I'm there, but not as much as I probably should be. Especially with Google, OpenAI, and Microsoft are making deals with the platform. - Humane is looking for a buyer after the AI Pin’s underwhelming debut
What they are asking for is craziness. No way they're worth what they want – maxing out $1 billion. Last time I checked, when you fail, you get pennies on the dollar, not more than what you're valued at. WTF!?! - Google promised a better search experience — now it’s telling us to put glue on our pizza
Doh! Sundar Pichai should be fired. Google has been working on AI for years, and they are failing! Mmmm GLUE! - OpenAI reportedly didn't intend to copy Scarlett Johansson's voice
Sam Altman should have not tweeted "Her" on the day of the reveal. What and idiot. - Your WordPress Website Should Be the Top Influencer in Your Marketing Strategy
I agree. This applies to other open source CMS platforms too. The control you have over your own site is unmatched. - The Biggest Threat To Podcasting in 2024, According to Experts
A good post, though a bit link-baity of a title. - Canva tackled digital design — and now the office suite is next
Logical move if you ask me. I love Canva! - Privacy, Security concerns mount over Microsoft Recall Feature
I can tell you I won't use it. Too risky. - Samsung Requires Independent Repair Shops to Share Customer Data, Snitch on People Who Use Aftermarket Parts, Leaked Contract Shows
Well that's not overreaching. Not one bit! <Sarcasm> - Pace yourself! Send newsletters like you're running a marathon, not a sprint
So very true! - Generative AI may be creating more work than it saves
A good take on Generative AI and the work it takes to use and operate. Is it worth the hassle? - ICQ, One of the Oldest Instant Messengers, Is Shutting Down
An end of an era. I had no idea it was still out there. - How WordPress Democratizes Publishing & Fuels an Economy
It's true! A good post from Eric Karkovack over at Speckyboy!
Tech Funnies
Great AI Podcast To Check Out
The personalities on this program are great and it's really well produced as well. Check it out here.
That's It For This Week! Keep Rocking It!
-Seth
