When Video Matters And When It Shouldn't
Humans, it seems, like to be all or nothing on things. It's a Twitter-killer or a Google-killer. Not here's another way to access content or do things. It's all or nothing. And that's frustrating
Read more
The Default Slot
The market doesn't leave you unfiled. Every business gets placed somewhere in a buyer's mental category system, whether the business chose that category or not. The buyer has to put you somewhere. They can't hold you in suspension while they figure out what you
Shocker! Produce Good Content And You'll Show Up In AEO And SEO! 🤯
Remember what Matt Cutts, the former head of Google's Web Spam, team said? Just write good content and it'll rank! Well maybe we should finally listen to it.
Meta Is Not A Good Steward Of Their Acquired Apps
From Instagram to WhatsApp, the fact that Meta has anything to do with these apps tarnishes them a bit.
Your website looks finished. That doesn't mean it works.
You built a website in a weekend. Maybe you used one of those AI tools that asks a few questions and hands you a clean, finished-looking site an hour later. Nice design, decent photos, your services laid out. You launched it, told a few people, and waited. And not much happened.