Podcasting
Having A Brand For Your Podcast
Back in February Ben Dodd over at the Captivate.fm blog wrote up a comprehensive guide to building a brand for your podcast and explained why having a brand around your podcast is so critical.
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Is Google Too Powerful To Fail?
Brought to you by our sponsor mTap.io --> Revolutionize How You Run Events And Network. I've been wondering this for a while now. But now more than ever, I think there is a slim chance that Google is going to lose a significant amount of market
Business
Taking A Break In Business Is Important
Brought to you by our sponsor mTap.io --> Revolutionize How You Run Events And Network. I just got back from a semi-relaxing vacation (relaxing is relative with an 11-year-old) to Niagara Falls New York and Ontario, Canada. During this trip, I worked a little. Not too much, it
Networking
With Every Meeting The Follow Up Is Key
With Covid just hanging around and becoming a way of life, most of us have ventured out into the real world and started networking face-to-face at networking events. Yet, the online networking is still strong and hopefully will continue. With both online and in-person networking, meeting people that have similar
Podcasting
Podcasting For Business
I never thought I ever really said it, until I did a webinar for Founder Institute Keystone this week on Podcasting For Business, but there are more than one way to tackle podcasting for your business. There's the talking heads method, where two people chat about a topic
Threads.net Is A Gateway Into The Fediverse Not The Destination.
Twitter/X has gone to sh!t. Many of the Twitter/X luminaries have moved on to Threads, Meta's answer to Twitter/X. But Threads is just a gateway to the greater-Fediverse. Since Meta started federating with Mastodon et. al. I've seen lots of my friends
Social Media
Get Off Of Twitter/X!!!!
Twitter is dead. I refuse to call it straight X. It's probably a good thing that Twitter/X isn't what it once was. So much more innovation has happened because of Elon Musk's bumbling of the platform. But what I don't get
Artificial Intelligence
Use Artificial Intelligence To Help You. But Don't Fully Rely On It.
In a recent post on the Futurism's The Byte publication, the author of the piece points to a study that was done that shows that 52% of ChatGPT answers are WRONG! This isn't surprise to me one bit. I am concerned though, because so many people
Business
Online Networking Mixed With In Person Networking Is Important For Your Bottomline
I'm a big networker. Most weeks I'm at at least one networking event either online or in-person. This is how I've grown my digital marketing business. Brick by brick, networking event after networking event. It's not about the instant sale either. It&
Business
Philly Is A Hotbed For Innovation... But Where's The Investors?
This is a little less about marketing and more about innovation, Philadelphia, and investment. Last Thursday I was at the Philly Startup Leaders' 15th annual Entrepreneurs Expo. It had a decent turn out and there were definitely some great conversations going on. The ones that I had were really
Why The Google Algorithm Leak Matters
The recent leak of internal Google documents, give the public revealing details about the company's search ranking algorithms. (Google has said they are legit.) I've heard quite a few tech pundits, including Tom Merritt, who is my favorite of all of them, downplay the leak. What
Podcasting
More And More People Are Listening To Podcasts. Marketing Opportunity?
Podcasts are now a mainstream media platform. They are ever-growing and highly engaged audience is listening and supporting their favorite podcasts. This is all according to The Podcast Consumer 2024 report by Edison Research (PDF). This bodes well for me, that's for sure. I've been podcasting