Marketing
In Marketing Your Messaging Is EVERYTHING
When you claim your company is politically neutral, make sure your CEO doesn't praise the new US administration and the "ruling" party and make that sentiment MUTE.
Latest
Social Media
The Fediverse Alternatives
There's a federated/decentralized app to mirror most centralized/corporate apps and yet people are flocking to Red Note and not Loops.Video. I don't get it.
Video
When Video Matters And When It Shouldn't
Humans, it seems, like to be all or nothing on things. It's a Twitter-killer or a Google-killer. Not here's another way to access content or do things. It's all or nothing. And that's frustrating
Sponsorship
Unlocking the Secrets to Securing Sponsorships For Your Events
"Starting from within, what is it that your event has to offer?"- Roberta Vigilance
Podcasting
The Year Of Both The Podcast And The Newsletter
A podcast in conjunction with a similarly related newsletter is the perfect way to reach our audience and communicate with them on your terms on your owned platform.
Marketing
It's A New Year! Will 2025 Be A Good Year?
Politics-aside, I'm looking forward to 2025 and it being a much better year for business than 2024. Here's hoping.
Business
The Power of SWOT Analysis: Transform Your Solo Business
As a solopreneur, have you ever wished for an outside perspective to identify blind spots in your business? That's where a SWOT analysis becomes your secret weapon.
Networking
The Power Of In-Person Networking
As 2024 comes to a close, I'm looking back at the year and realizing that the most value I've gotten from my networking has been going to and hosting in-person business networking events.
Podcasting
YouTube... A Podcast App?
According to Edison Research, YouTube is dominant for podcasts? More people listen/watch podcasts on YouTube than even Spotify.
Business
Post Thanksgiving Holiday & EOY Thoughts
Well, I'm stuffed like a turkey on Thanksgiving. Post turkey-time I'm thinking about the past year and how I can improve my business in 2025.
Community
A Marketer Who Is Thankful
Tomorrow is Thanksgiving in the United States. It's been a tough couple of weeks, but I am thankful for some things.
How To Survive The Google Ranking Algorithm Holiday Updates
Every year Google mucks with their algorithm during the holidays causing havoc to retailers who want to get their sales in the Black/positive. Here's some tips on how to survive the changes like you survive Thanksgiving with the in-laws.