Podcasting Is About More Than The Numbers And Stats

Recently someone asked me for my stats on my podcast Entrepreneur's Enigma. I get decent numbers, but what this person misunderstood that the reach is far more than your subscriber count or the download numbers.

Podcasting Is Not Going To Lead To Direct ROI

I've been podcasting for more than 15 years. I'll be honest, I've never gotten direct ROI from the podcasting. You need to think about it differently.

The Power Of Substack On Journalism

Substack is a publishing powerhouse, it's easy to start a newsletter there, for free, and charge for access. But is it bad for the democratization of publishing? I'm not sure.

YouTube at 20!

YouTube is 20 years old. Man, time flies. So much has changed, yet YouTube is still the place for video.

Google Is A Monopoly...

Duh! Good to see the courts actually proving what many of us in the marketing space have known for a while.

Community Is The Future

As big social keeps heading on a trend to enshittification, smaller communities are sprouting up to make a difference and change the landscape.

Artificial Intelligence Is Great But...

AI is great to help you get a start with your marketing, but relying on it wholesale is not a wise thing to do.

Perplexity And TikTok

The idea of Perplexity.AI possibly buying TikTok, though unlikely to happen, is intriguing.

Let's Talk Digital vs. Traditional Business Cards

When is a digital business card better than a traditional paper one? Is there an in between? Inquiring minds want to know.

Podcast Studies Are All Over The Place With Results

First everyone says video is the way to go with podcasts, then there's studies coming out that say that Gen Z prefers audio. Honestly, just do what you're comfortable with and podcast!

Digg Is Coming Back

Do we care? Do we need another closed ecosystem app? AI is going be involved. Shouldn't we focus on the OPEN WEB? All the questions!

The Value of Having A Business Advisor

"Having a coach or advisor comes with a cost, however the cost is outweighed by the peace of mind and the confidence of knowing that you have a solid support system in your corner outside of friends and family."- Sean Banks