Podcasting
Podcasting Is Not About The Numbers It's About The Quality
Podcasting is about the quality of the podcast, and I don't necessarily mean the editing, and the quality of the community around it. Not how big the community is.
Podcasting
The Push For Video In Podcasting
There's a push for video in podcasting. But is it necessary?
YouTube
The Power Of YouTube For Your Marketing Efforts
YouTube, after Google, is the largest search engine on the Web. Because of this you need to have your content on the platform. If you're doing a podcast, even just audio, you need to have it there to be found and consumed. In a recent post on the
Podcasting
Having A Brand For Your Podcast
Back in February Ben Dodd over at the Captivate.fm blog wrote up a comprehensive guide to building a brand for your podcast and explained why having a brand around your podcast is so critical.
Podcasting
Podcasting For Business
I never thought I ever really said it, until I did a webinar for Founder Institute Keystone this week on Podcasting For Business, but there are more than one way to tackle podcasting for your business. There's the talking heads method, where two people chat about a topic
Podcasting
More And More People Are Listening To Podcasts. Marketing Opportunity?
Podcasts are now a mainstream media platform. They are ever-growing and highly engaged audience is listening and supporting their favorite podcasts. This is all according to The Podcast Consumer 2024 report by Edison Research (PDF). This bodes well for me, that's for sure. I've been podcasting