YouTube
YouTube Doesn't Dominate Podcasting!
In fact no single app or platform dominates in North America or for that matter across the globe.
Podcasting
Podcasting Is About More Than The Numbers And Stats
Recently someone asked me for my stats on my podcast Entrepreneur's Enigma. I get decent numbers, but what this person misunderstood that the reach is far more than your subscriber count or the download numbers.
Podcasting
Podcasting Is Not Going To Lead To Direct ROI
I've been podcasting for more than 15 years. I'll be honest, I've never gotten direct ROI from the podcasting. You need to think about it differently.
Podcasting
Podcasting & Brand Equity
Podcasting can be a great way to boost your brand equity and grow the exposure your brand has with your target audience in a way that other mediums don't provide.
Podcasting
Commuters Love Their Podcasts
A recent study done by Acast found that people who commute love their podcasts.
Video
When Video Matters And When It Shouldn't
Humans, it seems, like to be all or nothing on things. It's a Twitter-killer or a Google-killer. Not here's another way to access content or do things. It's all or nothing. And that's frustrating
Podcasting
The Year Of Both The Podcast And The Newsletter
A podcast in conjunction with a similarly related newsletter is the perfect way to reach our audience and communicate with them on your terms on your owned platform.
Podcasting
YouTube... A Podcast App?
According to Edison Research, YouTube is dominant for podcasts? More people listen/watch podcasts on YouTube than even Spotify.
Podcasting
Podcasting Is Not About The Numbers It's About The Quality
Podcasting is about the quality of the podcast, and I don't necessarily mean the editing, and the quality of the community around it. Not how big the community is.
Podcasting
The Push For Video In Podcasting
There's a push for video in podcasting. But is it necessary?
YouTube
The Power Of YouTube For Your Marketing Efforts
YouTube, after Google, is the largest search engine on the Web. Because of this you need to have your content on the platform. If you're doing a podcast, even just audio, you need to have it there to be found and consumed. In a recent post on the
Podcasting
Having A Brand For Your Podcast
Back in February Ben Dodd over at the Captivate.fm blog wrote up a comprehensive guide to building a brand for your podcast and explained why having a brand around your podcast is so critical.