Podcasting - Marketing Junto

AI generated graphic says: Podcast Predictions 2026 in a futuristic tech look.

Podcasting

Prediction: 2026 Will Be The Year Podcasting Goes Both Audio And Video In RSS

Video will continue to grow in the podcasting space, but audio will keep growing as well.

AI image of a man and a women taking in a podcast studio recording a podcast. Included are podcast microphones and a video camera off to the side filming them.

Podcasting

Podcasts & Video: A New Trend

Video podcast are becoming a thing and shouldn't be ignored. This doesn't mean ignore audio, just think about the visual aspect of the show too.

Podcasting

Podcasting Is The New Kind Of Influence

Acast, the podcast hosting company, released Podcast Pulse 2025 with some remarkable findings.

Podcasting

Your Personal Brand Is More Important Than Ever

With the job market in a strange state, it's important to have a personal brand.

Podcasting

The Podcasting Industrial Complex Is Maturing

Podcasting is no longer a scrappy little industry of hobbyists, it's gone mainstream and is evolving.

Podcasting

YouTube Is Important To The Podcast Industry, But Isn't Everything

YouTube is a great place to watch podcasts that are put out as podcasts in audio only on the feeds. But YouTube isn't podcasting and not all podcasts need to be video.

YouTube

YouTube Doesn't Dominate Podcasting!

In fact no single app or platform dominates in North America or for that matter across the globe.

Seth looking at his phone with suspicion. He's sitting outside on a stone bench with green foliage around him and cobble stones. There are sculptures behind him.

Podcasting

Podcasting Is About More Than The Numbers And Stats

Recently someone asked me for my stats on my podcast Entrepreneur's Enigma. I get decent numbers, but what this person misunderstood that the reach is far more than your subscriber count or the download numbers.

Podcasting

Podcasting Is Not Going To Lead To Direct ROI

I've been podcasting for more than 15 years. I'll be honest, I've never gotten direct ROI from the podcasting. You need to think about it differently.

Condenser mic hanging in a gray room. Coming down from top left side of image.

Podcasting

Podcasting & Brand Equity

Podcasting can be a great way to boost your brand equity and grow the exposure your brand has with your target audience in a way that other mediums don't provide.

picture from back seat of a person driving

Podcasting

Commuters Love Their Podcasts

A recent study done by Acast found that people who commute love their podcasts.

Video

When Video Matters And When It Shouldn't

Humans, it seems, like to be all or nothing on things. It's a Twitter-killer or a Google-killer. Not here's another way to access content or do things. It's all or nothing. And that's frustrating

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