Podcasting
Recently someone asked me for my stats on my podcast Entrepreneur's Enigma. I get decent numbers, but what this person misunderstood that the reach is far more than your subscriber count or the download numbers.
Podcasting
I've been podcasting for more than 15 years. I'll be honest, I've never gotten direct ROI from the podcasting. You need to think about it differently.
Podcasting
Podcasting can be a great way to boost your brand equity and grow the exposure your brand has with your target audience in a way that other mediums don't provide.
Podcasting
A recent study done by Acast found that people who commute love their podcasts.
Video
Humans, it seems, like to be all or nothing on things. It's a Twitter-killer or a Google-killer. Not here's another way to access content or do things. It's all or nothing. And that's frustrating
Podcasting
A podcast in conjunction with a similarly related newsletter is the perfect way to reach our audience and communicate with them on your terms on your owned platform.
Podcasting
According to Edison Research, YouTube is dominant for podcasts? More people listen/watch podcasts on YouTube than even Spotify.
Podcasting
Podcasting is about the quality of the podcast, and I don't necessarily mean the editing, and the quality of the community around it. Not how big the community is.
Podcasting
There's a push for video in podcasting. But is it necessary?
YouTube
YouTube, after Google, is the largest search engine on the Web. Because of this you need to have your content on the platform. If you're doing a podcast, even just audio, you need to have it there to be found and consumed. In a recent post on the
Podcasting
Back in February Ben Dodd over at the Captivate.fm blog wrote up a comprehensive guide to building a brand for your podcast and explained why having a brand around your podcast is so critical.
Podcasting
I never thought I ever really said it, until I did a webinar for Founder Institute Keystone this week on Podcasting For Business, but there are more than one way to tackle podcasting for your business. There's the talking heads method, where two people chat about a topic