Newsletter
The Power Of The Newsletter... Owning Your Audience
Having an email list and a newsletter, along with podcasting, is all the rage. With corporate social media platforms looking inward, we as creators have to look outward.
Newsletter
Writing A Newsletter
Brought to you by our sponsor mTap.io --> Revolutionize How You Run Events And Network. Writing a newsletter is a labor of love for me. I love writing for you guys and sharing my knowledge. It's also a commitment, which shouldn't be overlooked. Sometimes
Newsletter
New Year... New You?
It’s a new year. Man, 2023 went by fast. With the landscape of digital marketing changing rapidly. What’s the plan? Happy 2024! Here’s to a new year with new beginnings. Also a new year with different obstacles too. Sorry to be a downer. Digital Marketing is going
Newsletter
For Crying Out Loud, Own Your Content!
My account on LinkedIn earlier this week was frozen for 36 hours. It really hit home the need to have my content on a platform that I own and control first before sharing on social media. A good reminder that you want to have a website with your own content
Newsletter
Not All About The Numbers. It's About The Quality Of Your Content.
Lots of so called “influencers” talk about their follower numbers and their reach. Try this, produce great content and the numbers will follow. I swear, if I hear one more “digital influencer” talk about how big their following is on a video and the 3 things I can do to
Newsletter
Personal Brands Are All The Rage. Should You Have One?
So many people have personal brands now-a-days. Should you? I’ve always been active online, enjoying the process of building in public and interacting with a diverse range of people. This has been my approach for years. When I started, did I think I was developing a personal brand? Absolutely
Newsletter
Incentivize Your Prospects To Sign On The Dotted Line
Year-end budgets are upon us. Now’s the time to do one final push on your prospects to get them to sign and get started before the new year and new budgets. It’s a dog-eat-dog world out there, getting a prospect to sign on the dotted line is the
Newsletter
Harnessing Digital Marketing for Small Businesses During the Holiday Season
This season often makes or breaks SMBs. So going about it in a smart fashion and with a plan is key The holiday season is upon us, a time of year filled with joy, celebration, and significant opportunities for small businesses like yours. In this digitally-driven era, leveraging digital marketing
Newsletter
The Power of Business Networking: Putting Yourself and Your Business in the Spotlight
Seriously, If You’re Not Networking… Start NOW! Today we’re going to talk (maybe for a second time) about business networking and how powerful it is. So grab a cup of your favorite brew and let’s get into it! What is Business Networking? Business Networking – you’ve probably
Newsletter
Marketing Is Not Something To Cut When Things Get Tough
Marketing isn’t something you get rid of when there’s an economic downturn. Seriously, marketing isn’t something you jettison when there’s an economic downturn. Hell, it’s not something you EVER get rid of. Often, in times of economic slumps, businesses tend to cut corners to save
Newsletter
Never Quite Understood Not Wanting Personalized Adverts Vs. Irrelevant Adverts
I might be in the minority on this one. 🤔 I love some Peppa Pig 🐖 Recently YouTube pushed back against adblockers on their service. Their pitch is either pay for YouTube premium (which as a boatload of features included) or allow ads to play. Seems reasonable enough. Now YouTube Premium isn’
Newsletter
Startups Are Not For Everyone
Startups are risky and often fail, but can be a blast to be a part of. Quick Note: As you can see we’re on a new platform. Substack’s virality and shareability was just too huge to pass up. Thanks for sticking with us. 😁 Startups are hard. They often