Business
Backpacks ready. Pencils sharpened. Website…um, about that.
Back to school season is a great time to look at your business' online presence and fix the things that aren't working. Let's discuss.
Business
Business
Why "Build Trust" Is the Wrong Instruction
Every piece of marketing advice eventually lands on trust. Build it. Earn it. Demonstrate it. Show up consistently until people trust you. It's not wrong. It's just incomplete in a way that costs people a lot of wasted effort.
Business
The Business Networking Dilemma
I'm going to a conference at the beginning of September and the idea of a physical business cards for the event are intriguing to me, but are they needed? Can I get away with a digital option? Here are my thoughts.
Business
The Default Slot
The market doesn't leave you unfiled. Every business gets placed somewhere in a buyer's mental category system, whether the business chose that category or not. The buyer has to put you somewhere. They can't hold you in suspension while they figure out what you
Artificial Intelligence
Getting Found Online Has Changed. Most Businesses Don’t Know It Yet.
Things have changed for getting found online. But so many businesses haven't realized it yet. It's time to catch up!
Business
In Business It's About Relationships
For the past 18+ I've Built My Business On Networking And Relationships. And One Thing Is Still True Today As When I Started... It ALL About Relationships
Marketing
With The Old Twitter Gone Customer Service Online Is Horrible
I used to use the old Twitter (Pre-Musk) for all things customer service. From Comcast to delivery issues, I could deal with customer service via Twitter. That's no more and there's not really a replacement.
Business
Meeting With Business Colleagues One-To-One Is Great For Marketing
Honestly, this is how I built Goldstein Media. Though relationship building and 1:1 meetings colleagues and business associates.
Networking
When In-Person Networking Is Better For Business
With video conferencing technology today you can network without leaving the house. But is that a good thing?
Artificial Intelligence
Cookie Banners Are Going To Get Less Annoying
GDPR in the European Union is changing a bit to allow for easier cookie banners.
Podcasting
Podcasting Is The New Kind Of Influence
Acast, the podcast hosting company, released Podcast Pulse 2025 with some remarkable findings.
Advertising
Influencers For The Business
Everyone knows there's a market for influencers in the B2C market, but there's a growing trend of B2B influencing going on now — especially on LinkedIn