Former/Recovering Journalist turned digital marketer and podcaster. I write about all things digital marketing.
Newsletter
In a recent article in the New York Times, it’s reported that Google is working on an artificial intelligence system called Genesis to help write the news. As many of you know, I’m a former/recovering professional journalist. So I have an opinion on this — ICK! Everything about
Newsletter
This past week I went to more networking in person than I have in quite a while. I have to say, I missed it. That being said, I was way more hyper-aware of crowds and groups. Yes, this is because of COVID. But now, that we’re in the endemic
Newsletter
Your landing page worked. People hit the call to action button… Pulled out their card… And (actually) gave you money. The sale isn’t over yet though. They believed in you enough to hand over money… But somewhere in the back of their head… They’re waiting. Waiting for confirmation
Newsletter
Meta just released, out of beta, Threads by Instagram. I have to say it’s pretty well made and sticky. But then again it’s just another micro-blogging platform. But what’s most interesting is that it will “most likely” federate via ActivityPub with the Fediverse (aka Mastodon et. al)
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🎵 Tell me why Ain’t nothing but a heartache… Tell me why… Ain’t nothing but a mistake… Tell me why I never want to hear you sayyyyy… I don’t need an about me page. 🎵 (Couldn’t have done that without the Backstreet Boys) Seriously though. I don’t
Newsletter
I’ve had a version of this newsletter for several years. Initially, it was part of my main Goldstein Media website. However, over time, it has evolved into its own entity with a dedicated website and unique personality. I genuinely enjoy writing this newsletter on a weekly basis, and I
Newsletter
I’ve had a version of this newsletter for several years. Initially, it was part of my main Goldstein Media website. However, over time, it has evolved into its own entity with a dedicated website and unique personality. I genuinely enjoy writing this newsletter on a weekly basis, and I
Newsletter
Video is not the ultimate marketing hack. On it’s own, it won’t make you millions of dollars… It won’t skyrocket you to industry fame… And it (probably) won’t go viral. Video is a tool. Which means you need to figure out how it fits into your
Newsletter
I was never a fan of Spotify’s play to lock up podcasting to their platform. I’m not a fan of Joe Rogan, but their plan with making him exclusive worked. But everything else they’ve tried to replicate with that model has fizzled. Gimlet and Parcast were bought
Newsletter
-Time -Resources -Budget These are the top 3 reasons why small businesses say they don’t use video in their marketing. But there is a deeper issue– People don’t know where to start. So they end up on Youtube… Or don’t use any video. Youtube is great if
Newsletter
You know, Artificial Intelligence (AI) is definitely here to stay. It’s not going anywhere anytime soon. And you know what? It’s bound to make some jobs obsolete, no doubt about it. But here’s the interesting thing: AI can also create more job opportunities. One of the great
Newsletter
(we all do). 2 things stop a message from being “good”: * It’s not relevant * it’s not clear Copywriting has a solution for that. Cue Pain, Agitate, Solution (PAS) This copywriting formula works for every type of copy (even video scripts). Because we all have problems, those problems suck,