With Podcasting It's Not Always About The Numbers

Podcasting is much more than the amount of people who listen to your show. It's about quality and who you get to meet.

Some shows, Entrepreneur's Enigma included, are both networking/business development tools and informational. Entrepreneur's Enigma allows me to meet people I want to network and possibly do business with.

But don't get me wrong. If you don't try and promote your show, no one's going to listen and you're not going to get those guests that you want to meet.

My big point of contention is that too many podcasters quit too fast when they don't see traction in the way of listener numbers. This is actually a good thing, it gives you time to refine your voice and the premise of your show. Not to mention get better at the craft.

Most podcasts don't get out of the single digits of episodes and if you make it to 30 episodes that's a win. Entrepreneur's Enigma is over 200 episodes, that's because I'm Nuts! But also because I love meeting new people and my goal is to help people realize that entrepreneurship is hard, and also a hard word to spell over and over as well 😂.

So if you're starting a podcast, give it time. Set realistic expectations and keep going. Don't worry about the numbers right away. Promote your show, but don't over think it.

What do you think? Let me know!

❤️Happy Valentine's Day!❤️

The Latest From Entrepreneur's Enigma

Web Jawn

• With Disney’s magic, Fortnite is poised to win the metaverse
  This could be EPIC. LOL, pun intended. All that Disney IP in Fortnite and the metaverse? I'm intrigued
• Threads Plans to Deprioritize Political Discussion Through New Recommendations Approach
  I think this is a smart move.
• Threads Rises to 130M Users, Seeing Steady Growth
  I'll admit, I'm not thrilled that Threads is taking off. I'd prefer everyone jumps on Mastodon or, heck, even BlueSky. But Threads is showing some promise.
• Pinterest Adds More Users in Q4, Announces Google Ad Partnership
  This seems like a logical partnership. Apparently people still use Pinterest. I haven't been there in forever.
• Snapchat Is Now up to 800M Monthly Active Users
  Yet another social media service that I haven't been on forever that is still trucking along and growing. Good! I'm happy to see Snap hold on!
• Threads Is Testing a New Option To Save Posts
  More features the better in my opinion.
• Google investigating ‘brutal’ Local Service Ads tactic destroying leads for businesses
  Well that's not good! And the fact that competitors can use it so effectively is really scary.
• Is TikTok a search engine? Why meeting searchers’ needs matters more than semantics
  If YouTube can be a search engine, so can TikTok. And Gen Z seems to agree.
• Google drops Web Stories from image results, Google Discover carousel view and more
  Web Stories, which were Instagram-like videos only in the mobile Google search, are going away. It was a good idea, but I NEVER saw any in the wild other than those that I made.
• SEO Experts On Helpful Content: It’s Bigger Than You Think
  Not sure why providing HELPFUL CONTENT is important to visitors and Google alike. It should be obvious. But apparently not

I Was On B2B Podcast Stories

I had the honor on being a guest on the newly launched B2B Podcast Stories. We talked about how to generate leads with your podcast and the number one mistake that makes podcasts fail. Tune in and let me know what you think!

That's it for this week! Keep rocking it!

-Seth