Former/Recovering Journalist turned digital marketer and podcaster. I write about all things digital marketing.
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Editors Note: Joshua will be writing a column for us and will now be on Thursdays. This will, at some point, be for paying members. But for now enjoy Joshua’s wisdom! If you’re one of those marketers who relies on templates to write your hooks… Stop. Here’s
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Websites must do more than look aesthetically pleasing in today’s online world. My Take Websites must do more than look aesthetically pleasing in today’s online world. I’ve seen so many good looking sites that do such amazing things visually, but are never found because they aren’t
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Editors Note: Joshua will be writing a column for us on Tuesdays! This will, at some point, be for paying members. But for now enjoy Joshua’s wisdom! Everybody’s talking about ChatGPT. Especially at the beginning, everyone was going crazy. But (from what I’ve seen), it seems more
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My Take I’ve been an entrepreneur for more that 15 years. I’ve also interviewed tons of entrepreneurs on my podcast, Entrepreneur’s Enigma. From all this I can tell you it can be a fulfilling and rewarding journey. But you have to realize that, as with any job,
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Editors Note: Joshua will be writing a column for us on Tuesdays! This will, at some point, be for paying members. But for now enjoy Joshua’s wisdom! Everyone knows social media is great for business. * Generating leads * Building exposure * Connecting with your customers But here’s the thing – you
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My Take Well maybe not win a teddy bear (and I know that’s a real polar bear above), but what I can tell you will win… having a better time figuring out who you should market to. That’s worth more than a silly teddy bear and safer than
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Editors Note: Joshua will be writing a column for us on Tuesdays! This will, at some point, be for paying members. But for nows enjoy Joshua’s wisdom! Social media is riddled with boring content. You see it all the time — and of course, you quickly scroll by. Now, it’
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Community is becoming a hot topic. Let’s talk about it. My Take I just recorded and episode with marketing legend Mark Schaefer about his newest book (he has more than 11) Belonging To The Brand*. It is slated to be published early March so stay tuned on that. I’
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First off I think Artificial Intelligence has a place in writing, in marketing, in sales, and in live in general. What I don’t think is that AI should be leaned on as much as it is. Editors Note: In the future these essays will be for paying subscribers of
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My Take Full disclaimer… I’m not pointing out anyone in particular. But these really items need to be said: 1. Show up on time or early. If you do have to reschedule, be courteous and give 12 to 24 hours notice if at all possible. 2. Make sure you’
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Hey everyone! Just a quick update. I’ve decided to decouple Marketing Junto from the Goldstein Media website. Some of you might remember that Marketing Junto was originally separate before I decided to move it “inhouse” last year. Why Now? The reason for the decoupling is quite simple, I want
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My Take I’m sick of these “high-powered” professionals having crappy, poorly designed, and unprofessionally looking websites. Good web design matters. I see so many professionals half-ass attempt at their sites because they think social media is the place to put the most important content. If anything they should be
