Former/Recovering Journalist turned digital marketer and podcaster. I write about all things digital marketing.
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My Take Podcasting has become an increasingly popular medium in recent years. In fact, more people are listening to podcasts than ever before in the history of the medium. In addition, the listenership is more diverse than ever. The Growth of Podcasting Podcasting has come a long way since its
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One of the key elements of successful marketing is having an accurate understanding of your ideal customer. By knowing this, you are much more likely to develop effective campaigns that truly resonate with their needs. My Take Marketing is an essential piece of any business’ success. It serves as the
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One of the key elements of successful marketing is having an accurate understanding of your ideal customer. By knowing this, you are much more likely to develop effective campaigns that truly resonate with their needs. My Take Marketing is an essential piece of any business’ success. It serves as the
Newsletter
Editors Note: Joshua will be writing a column for us and will now be on Thursdays. This will, at some point, be for paying members. But for now enjoy Joshua’s wisdom! If you’re one of those marketers who relies on templates to write your hooks… Stop. Here’s
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Websites must do more than look aesthetically pleasing in today’s online world. My Take Websites must do more than look aesthetically pleasing in today’s online world. I’ve seen so many good looking sites that do such amazing things visually, but are never found because they aren’t
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Editors Note: Joshua will be writing a column for us on Tuesdays! This will, at some point, be for paying members. But for now enjoy Joshua’s wisdom! Everybody’s talking about ChatGPT. Especially at the beginning, everyone was going crazy. But (from what I’ve seen), it seems more
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My Take I’ve been an entrepreneur for more that 15 years. I’ve also interviewed tons of entrepreneurs on my podcast, Entrepreneur’s Enigma. From all this I can tell you it can be a fulfilling and rewarding journey. But you have to realize that, as with any job,
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Editors Note: Joshua will be writing a column for us on Tuesdays! This will, at some point, be for paying members. But for now enjoy Joshua’s wisdom! Everyone knows social media is great for business. * Generating leads * Building exposure * Connecting with your customers But here’s the thing – you
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My Take Well maybe not win a teddy bear (and I know that’s a real polar bear above), but what I can tell you will win… having a better time figuring out who you should market to. That’s worth more than a silly teddy bear and safer than
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Editors Note: Joshua will be writing a column for us on Tuesdays! This will, at some point, be for paying members. But for nows enjoy Joshua’s wisdom! Social media is riddled with boring content. You see it all the time — and of course, you quickly scroll by. Now, it’
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Community is becoming a hot topic. Let’s talk about it. My Take I just recorded and episode with marketing legend Mark Schaefer about his newest book (he has more than 11) Belonging To The Brand*. It is slated to be published early March so stay tuned on that. I’
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First off I think Artificial Intelligence has a place in writing, in marketing, in sales, and in live in general. What I don’t think is that AI should be leaned on as much as it is. Editors Note: In the future these essays will be for paying subscribers of
