Business
People Don’t Refer Categories. They Refer Moments.
It's about positioning...
Brian Griffiths
I'm a digital marketer and Web designer based in suburban Philly.
Podcasting
Tom Webster's Netflix Warning Isn't Addressed to You. Read It Anyway.
Tom Webster of Sounds Profitable just dropped a data point that should make every podcaster sit up: Netflix is now the third most common place Americans encounter podcasts. Not Apple Podcasts. Netflix.
Podcasting
Podcast Movement 2026: My Takeaways
The Annual Podcast Movement podcast conference took on the Big Apple Thursday and Friday. Here's are some of my takeaways
Business
Backpacks ready. Pencils sharpened. Website…um, about that.
Back to school season is a great time to look at your business' online presence and fix the things that aren't working. Let's discuss.
Business
Why "Build Trust" Is the Wrong Instruction
Every piece of marketing advice eventually lands on trust. Build it. Earn it. Demonstrate it. Show up consistently until people trust you. It's not wrong. It's just incomplete in a way that costs people a lot of wasted effort.
Podcasting
The Right Way And Wrong Way To Monetize A Podcast
You'd be surprised how many podcasters think advertising or charging the guest are good ways to monetize.
Artificial Intelligence
Keep Your Systems Updated
In the age of Artificial Intelligence, long missed security issues are being unearthed. Keep your systems updated to keep from getting hacked.
Business
The Business Networking Dilemma
I'm going to a conference at the beginning of September and the idea of a physical business cards for the event are intriguing to me, but are they needed? Can I get away with a digital option? Here are my thoughts.
Community
Substack's Double Moderation Standards: Nazis Are Okay But AI Is Not
Substack will not moderate it's platform when it comes to Nazis and fascists but it will for artificial intelligence. It's a head scratcher for sure.
Artificial Intelligence
Unpopular Opinion: You Should Embrace Artificial Intelligence
Now hear me out. I'm not saying embrace AI blindly, but ignoring this new technology and refusing to use and learn how to use it will hurt you more than using it.
Business
The Default Slot
The market doesn't leave you unfiled. Every business gets placed somewhere in a buyer's mental category system, whether the business chose that category or not. The buyer has to put you somewhere. They can't hold you in suspension while they figure out what you
Artificial Intelligence
Shocker! Produce Good Content And You'll Show Up In AEO And SEO! 🤯
Remember what Matt Cutts, the former head of Google's Web Spam, team said? Just write good content and it'll rank! Well maybe we should finally listen to it.