Transparency In Advertising, TV, and Movies Is Not A Bad Thing

The governor's office of New York put out a release stating that there's now a law that requires disclosure when ads include AI-generated performers.

What this means in normal terms

This is not about every use of AI in marketing.

It is mainly about ads that show a human-looking person created or altered by AI, where that person appears to be acting, speaking, modeling, endorsing, demonstrating, or otherwise performing in the ad.

In simple terms: if your ad uses a fake AI person who looks like a real spokesperson, customer, employee, expert, or model, you should disclose it clearly.

This is not a bad thing, nor will it be the last state law to do something like this.

To be honest, I can see how marketers would be upset about this. But in the long run, if the performance is good, or the advertisement hits then I don't see an issue.

Who should pay attention

Small businesses should pay attention if they run paid ads, social ads, video ads, display ads, landing pages, or promotional campaigns that may be seen by people in New York.

This is especially relevant for agencies, contractors, med spas, coaches, consultants, financial firms, legal marketers, home service businesses, healthcare-adjacent businesses, e-commerce companies, and anyone using AI avatars or generated people in ads.

“In New York, we are setting the rules of the road instead of letting AI run the show,” Governor Hochul said. “Requiring simple, honest disclosure when an ad uses synthetic performers protects consumers, respects our creative workforce and keeps New York at the forefront of responsible innovation.”

We're in a strange new era with artificial intelligence and it's good for government officials realizing that they can't just sit on their rumps and do nothing.

From the press release:

Additionally, Governor Hochul is now creating a first-of-its kind Office of Digital Innovation, Governance, Integrity, and Trust (DIGIT). DIGIT will serve as a central, authoritative body for digital safety and technological governance, devising new approaches and ensuring consistent enforcement to keep New Yorkers safe online; while protecting New York’s position as a state that values and invests in cutting edge innovation. The DIGIT Office will first focus on regulating large frontier AI developers, enabling greater transparency into their safety measures and establishing a reporting mechanism for developers to report critical safety incidents.

Honestly, I'm not surprised a Democratic-led state is at the forefront of this type of legislation. And not really shocked that it's New York either.

What do you think? Is it a good thing? Post your comments below!

The Latest From The Entrepreneur's Enigma Podcast

I Was On The Be-Picked Podcast!

Watch It on YouTube! It was a fun interview. And check out Be Picked here.

Sponsor

Looking for guests? Want to be on podcasts? Check out Podmatch! I use it for both getting on podcasts and finding quality guests. It's well worth it and affordable too!

Web Jawn

SpaceX SPV investors won’t know their true holdings until post-IPO lock-ups lift | TechCrunch

After SpaceX makes its public debut, lower-tier SPV investors face hidden fees, lengthy payout delays, and the risk of outright fraud.

TechCrunchMarina Temkin

Of course it's not what it appears, it's Elon Musk. Just stay away. IMHO.

Robot dogs, hunter drones, and AI cameras: the tech securing the 2026 World Cup

The World Cup kicks off with Boston Dynamics robot dogs, net-shooting drones, and thousands of AI cameras across 16 cities. Here’s the tech keeping watch.

The Next WebDarius Popa

Geezus. Terminator/Skynet much?

Bluesky launches group chats and pivots to communities as growth stalls at 44.8 million users

Bluesky added group chats for up to 50 people and is building Reddit-style communities. The pivot comes as user growth slows and X shuts its own communities.

The Next WebCristian Dina

This could be interesting.

Reddit now lets users reply to any post with video comments

Reddit launched video comments across all public SFW communities. Users can upload or record short-form video replies alongside text, images, and GIFs.

The Next WebCristian Dina

What could possibly go wrong? 🤪

Deezer’s new tool can identify AI music from Spotify, Apple Music, and others | TechCrunch

Deezer introduced a tool that scans playlists from Spotify, Apple Music, and other platforms to identify AI music.

TechCrunchLauren Forristal

This is handy

Question Best Practices in the AI Era

Between cultural indoctrination and LLM interpretations, there’s a lot to question.

The Buzz by Geoff LivingstonGeoff Livingston

There sure is.

Spotify removed 57,000 fake podcast episodes selling illegal drugs after congressional pressure

Spotify pulled 57,000 fake podcast episodes and 3,500 accounts promoting illegal drugs after a US Senate investigation exposed the scale of the problem.

The Next WebAna Maria Constantin

Only after getting pressure from the US Senate. 🤪

Munich court holds Google liable for AI Overviews defamation - a first

A Munich court on May 28, 2026, held Google directly liable for false claims its AI Overviews generated about a German publisher, in a new legal precedent.

PPC LandLuis Rijo

I agree. It's their own product. They are liable, if you ask me.

Please I Beg of You Do Not Use “AI” In Your Business Communications

The other morning I was clearing out the multiple daily emails I get from scammers who have used “AI” to praise one of my books in order to get me to use their “marketing” s…

WhateverJohn Scalzi

John Scalzi makes some good points to not use AI in biz comms.

The Power of Relationships in Driving Self-Improvement

Relationships transform us by challenging self-limiting beliefs, fostering emotional reciprocity, and inspiring growth. Here’s what can be done for lasting change.

Psychology TodayAdi Jaffe Ph.D.

Not really a tech or marketing article but had to share.

Cookie consent in Europe is changing - what marketers need to know

Iubenda’s 2026 guide maps how the EU Digital Omnibus reshapes cookie consent, CMP infrastructure, and first-party data strategy for European digital marketers.

PPC LandLuis Rijo

FYI! Be aware! EU is changing up the cookie consent.

Software Update Automatically Turns off Amazon Delivery Drivers’ AC During Dangerous Summer Heat

A new software update is turning off the AC in Amazon delivery vans after 10 minutes or 30 seconds under certain conditions.

404 MediaEmanuel Maiberg

Geezus! Amazon this is evil!

‘Tell Him He’s a Piece of Shit’: Meta’s New AI Unit Is a Total Mess

Executives and employees alike are struggling with Meta’s chaotic AI strategy, according to sources and internal discussions reviewed by WIRED.

WIREDParesh Dave and Zoë Schiffer

That brave soul speaks the truth. Zuck is a piece of 💩.

This Guy Is Trying to Vibe Code GTA 6 Before Its Official Release

An AI startup founder is using Claude to make a GTA ripoff.

GizmodoBruce Gil

I'd be interested to see the comparison.

Here’s How Much More Money Elon Musk Has Than Larry Page, Jeff Bezos, and You

If you gave someone $1 million every day since the birth of Jesus Christ, they’d have about $741 billion.

GizmodoMatt Novak

This so gross. I can't believe anyone, let alone Elon, is a f*cking trillionaire. Heck, my auto-correct in my browser didn't even recognize the freaking word.

The world’s first trillionaire is a killer

Elon Musk’s empire of wealth is built on suffering.

The VergeTC Sottek

Yep... Elon's a real good guy (sarcasm).

Statement on the US government directive to suspend access to Fable 5 and Mythos 5

The US government has issued an export control directive to suspend all access to Fable 5 and Mythos 5 by any foreign national, whether inside or outside the United States.

The US government is clearly scared. 🫣😧😱

Web Find

LEGO not Legos

LEGO® is a registered trademark of the LEGO group, but all too often it is referred to incorrectly as Legos or LEGOs. This is a simple site to help people understand the difference.

A Rob Sterlini PSARob Sterlini

Because why not make a website to make singular point. LOL 🤪😜

Love the creativity!

That's It For This Week! Keep Rocking It!

-Seth

Thanks for reading! If you're liking the newsletter and the content that I curate, please consider signing up for a pay-what-you-want subscription to help me continue to write this weekly newsletter.