Content Marketing
I see more and more creators, journalists and others, going out on their own this year more so than last year on all sides. This is going to be the year where the independent creator grows 10x.
Advertising
Everyone knows there's a market for influencers in the B2C market, but there's a growing trend of B2B influencing going on now — especially on LinkedIn
Podcasting
Podcasting is no longer a scrappy little industry of hobbyists, it's gone mainstream and is evolving.
Artificial Intelligence
Getting artificial intelligence companies to pay for access to content seems reasonable. The RSL Collective hopes to pave the way.
Artificial Intelligence
Artificial Intelligence is here to stay. Getting found and cited in the AI overviews has become a goal for most companies. How do you do this? Write good quality content.
Content Marketing
Having artificial intelligence crawlers pay a toll to read and digest your content online is an intriguing proposal and Cloudflare is doing it.
Newsletter
It seems as though many professional journalists are leaving legacy media, by choice or otherwise, and turning to doing news their own way via the newsletter.
Email Marketing
Email marketing and newsletters are all the rage. Owning your community is key.
Content Marketing
Substack is a publishing powerhouse, it's easy to start a newsletter there, for free, and charge for access. But is it bad for the democratization of publishing? I'm not sure.
Video
YouTube is 20 years old. Man, time flies. So much has changed, yet YouTube is still the place for video.
Newsletter
Having an email list and a newsletter, along with podcasting, is all the rage. With corporate social media platforms looking inward, we as creators have to look outward.
Artificial Intelligence
Using AI can help with coming up with content. But use it wisely.