Artificial Intelligence
With AI Overviews, Write Good Content
Artificial Intelligence is here to stay. Getting found and cited in the AI overviews has become a goal for most companies. How do you do this? Write good quality content.
Content Marketing
Content Marketing
Pay-Per-Crawl Through Cloudflare Is Intriguing
Having artificial intelligence crawlers pay a toll to read and digest your content online is an intriguing proposal and Cloudflare is doing it.
Newsletter
Newsletters... The Democratization Of Media? Or Just The New Hotness.
It seems as though many professional journalists are leaving legacy media, by choice or otherwise, and turning to doing news their own way via the newsletter.
Email Marketing
Email And Owning Your List/Community
Email marketing and newsletters are all the rage. Owning your community is key.
Content Marketing
The Power Of Substack On Journalism
Substack is a publishing powerhouse, it's easy to start a newsletter there, for free, and charge for access. But is it bad for the democratization of publishing? I'm not sure.
Video
YouTube at 20!
YouTube is 20 years old. Man, time flies. So much has changed, yet YouTube is still the place for video.
Newsletter
The Power Of The Newsletter... Owning Your Audience
Having an email list and a newsletter, along with podcasting, is all the rage. With corporate social media platforms looking inward, we as creators have to look outward.
Artificial Intelligence
Content Can Be Tough To Come Up With... Don't Give Up
Using AI can help with coming up with content. But use it wisely.
Podcasting
Having A Brand For Your Podcast
Back in February Ben Dodd over at the Captivate.fm blog wrote up a comprehensive guide to building a brand for your podcast and explained why having a brand around your podcast is so critical.
Podcasting
Podcasting For Business
I never thought I ever really said it, until I did a webinar for Founder Institute Keystone this week on Podcasting For Business, but there are more than one way to tackle podcasting for your business. There's the talking heads method, where two people chat about a topic
Podcasting
More And More People Are Listening To Podcasts. Marketing Opportunity?
Podcasts are now a mainstream media platform. They are ever-growing and highly engaged audience is listening and supporting their favorite podcasts. This is all according to The Podcast Consumer 2024 report by Edison Research (PDF). This bodes well for me, that's for sure. I've been podcasting