Former/Recovering Journalist turned digital marketer and podcaster. I write about all things digital marketing.
Social Media
Okay before you all scream at me that promotion in forums and Reddit boards is a big no-no, I agree. But participating and offering help when it comes up isn't. That's what I mean by promotional opportunities. Spraying and praying in forums and Reddits IS VERY
Business
I've always been a networker. It's probably in my genes. I like meeting new people and finding out more about what they do and their story. Lately I've been going to networking happy hours and events in the physical world. I have to say
Artificial Intelligence
Moz.com's blog had a post recently about whether or not you should let the artificial intelligence (AI) spiders crawl your content for large language models. The author, Tom Capper, makes good points for both sides. On allowing spiders to index your site side Tom points out three
Social Media
I like LinkedIn. I enjoy the connections I make there and I enjoy seeing where everyone is in their business life. But I've recently found that smaller social networks really where the true connections happen. Platforms like Alignable have become popular as big tech gets more automated and
Startups
I'm a mentor for the Founder Institute's Keystone Chapter startup accelerator. I've been helping out startups for the past four cohorts and been loving it. It amazes me how some startups can go from just an idea to a feasible product in 14 weeks.
Technology
Generation Alpha is the generation after Generation Z. These are the kids that are in their early teens and younger. I've read that the Generation will be capped with the babies born through December of this year. Recently, I read in an article recently that many people, clearly
With the recent revelations coming out of court of Meta (Facebook's parent company) using a VPN that it bought to spy on users using Snapchat, big tech is evil. Especially Facebook. Unfortunately for marketers, it's a demon we need to interact with to reach our customers.
Artificial Intelligence
Editor Note: As you might have noticed we've moved to Ghost. Please bear with us as we go through the migration. Google's March spam update has finished. And for some it was a complete bloodbath and for others not so much. The social media platforms were
The Internet/Web
Wow, the World Wide Web is turning 35! In one way I want to say, Only 35? And on the other hand, It's That Old?! I'm at a weird spot in Web History. At 42, born in 1981, I'm barely a millennial. I'
When you get a service online, either a website or a program, now more than ever, you need to find out if and how your data will be used by that company. Recently, Automattic the parent company of Tumblr and WordPress.com made it apparent that they are selling their
This newsletter is turning into an artificial intelligence newsletter and not a marketing one. Eeek! I promise to vary it up soon. Today I want to talk about how to use AI in a why that will bolster your digital marketing and not hinder it. AI is a great tool.
A follow up to my last monologue here in Marketing Junto about AI killing SEO. Well... is it? Not exactly. Let me explain. AI does a lot of the busy work of optimizing your website for you. It can generate meta title and description tags with ease. It can analyze