Advertising
The Thing About Sydney Sweeney & American Eagle
The thing about the Sydney Sweeney Jeans advert did exactly what American Eagle wanted. A response.
Seth Goldstein
Former/Recovering Journalist turned digital marketer and podcaster. I write about all things digital marketing.
Artificial Intelligence
With AI Overviews, Write Good Content
Artificial Intelligence is here to stay. Getting found and cited in the AI overviews has become a goal for most companies. How do you do this? Write good quality content.
Artificial Intelligence
Google Artificial Intelligence Will Now Call Businesses For People
For someone like me, who hates calling businesses on the phone this is great. But there are nuances that will probably get missed at the start.
Content Marketing
Pay-Per-Crawl Through Cloudflare Is Intriguing
Having artificial intelligence crawlers pay a toll to read and digest your content online is an intriguing proposal and Cloudflare is doing it.
Artificial Intelligence
How To Influence The AI Generative Engines
Famed SEO Lily Ray has documented the most gullible Artificial Intelligence models. It's worthy of an award, if you ask me.
Newsletter
Newsletters... The Democratization Of Media? Or Just The New Hotness.
It seems as though many professional journalists are leaving legacy media, by choice or otherwise, and turning to doing news their own way via the newsletter.
Artificial Intelligence
AI Is Here To Stay... How Do We Use It For Our Benefit?
AI isn't going anywhere. If anything it's getting more and more prevalent in our daily lives.
YouTube
YouTube Doesn't Dominate Podcasting!
In fact no single app or platform dominates in North America or for that matter across the globe.
Fediverse/Open Web
The Decentralized Web Is Growing And Evolving
Mastodon, Bluesky, Pixelfed, Lemmy, etc. The decentralized web is growing and there are now services that mirror big tech and gives people options for connecting.
Email Marketing
Email And Owning Your List/Community
Email marketing and newsletters are all the rage. Owning your community is key.
Business
When There Is Uncertainty You Double Down
When there is economic uncertainty you shouldn't stop your marketing. You should stop getting your message out there. You should double down on the marketing.
Podcasting
Podcasting Is About More Than The Numbers And Stats
Recently someone asked me for my stats on my podcast Entrepreneur's Enigma. I get decent numbers, but what this person misunderstood that the reach is far more than your subscriber count or the download numbers.