Community Is The Future
As big social keeps heading on a trend to enshittification, smaller communities are sprouting up to make a difference and change the landscape.
Seth Goldstein
Former/Recovering Journalist turned digital marketer and podcaster. I write about all things digital marketing.
Artificial Intelligence Is Great But...
AI is great to help you get a start with your marketing, but relying on it wholesale is not a wise thing to do.
Perplexity And TikTok
The idea of Perplexity.AI possibly buying TikTok, though unlikely to happen, is intriguing.
Business
Let's Talk Digital vs. Traditional Business Cards
When is a digital business card better than a traditional paper one? Is there an in between? Inquiring minds want to know.
Podcast Studies Are All Over The Place With Results
First everyone says video is the way to go with podcasts, then there's studies coming out that say that Gen Z prefers audio. Honestly, just do what you're comfortable with and podcast!
Social Media
Digg Is Coming Back
Do we care? Do we need another closed ecosystem app? AI is going be involved. Shouldn't we focus on the OPEN WEB? All the questions!
Community
Communities Are The Rage
With centralized social media showing many of us how NOT to build community, people and brands are turning to community platforms to build out their own slice of the Web.
Podcasting
Podcasting & Brand Equity
Podcasting can be a great way to boost your brand equity and grow the exposure your brand has with your target audience in a way that other mediums don't provide.
Newsletter
The Power Of The Newsletter... Owning Your Audience
Having an email list and a newsletter, along with podcasting, is all the rage. With corporate social media platforms looking inward, we as creators have to look outward.
Fediverse/Open Web
Decentralized Social Is The Best Way... But... Funding
Decentralized social media is the best way to make sure we don't end up with another Twitter/X problem. But funding the decentralized web is expensive and often cost prohibitive.
Podcasting
Commuters Love Their Podcasts
A recent study done by Acast found that people who commute love their podcasts.
Marketing
In Marketing Your Messaging Is EVERYTHING
When you claim your company is politically neutral, make sure your CEO doesn't praise the new US administration and the "ruling" party and make that sentiment MUTE.