The Rise of Podcasting: A Medium That's Here to Stay

My Take

Podcasting has become an increasingly popular medium in recent years. In fact, more people are listening to podcasts than ever before in the history of the medium. In addition, the listenership is more diverse than ever.

The Growth of Podcasting

Podcasting has come a long way since its inception in the early 2000s. Back then, it was mainly a medium for hobbyists and tech enthusiasts. However, over the years, podcasting has grown in popularity and sophistication, thanks in part to the growth of smartphones and other mobile devices.

I recently attended PodFest Global, an online version of the popular in-person PodFest conference that is held every year. At the event Laura Ivey, the Director of Research at Edison Research presented.

The stats are amazing. To see how far the industry has come from the early days is heartening.

Diverse Listenership

One of the reasons for podcasting’s popularity is its diverse listenership. Unlike traditional media, which tends to appeal to certain demographics, podcasts can cater to a wide range of interests and audiences.

For example, you can find podcasts on everything from cooking and sports to true crime and science fiction. This diversity means that there’s something for everyone, which has helped to fuel the growth of the medium.

According to the presentation by Laura Ivey at PodFest Global, more minorities are listening and producing podcasts than ever before. It’s no longer dominated by white males. In fact from 2013 until now, 10 years, more women are listening to podcast than they once were.

Engagement and Interaction

Another reason for the rise of podcasting is its emphasis on engagement and interaction. Unlike traditional media, where the audience is passive, podcasting encourages listeners to engage with the content and provide feedback.

This engagement can take many forms, from leaving comments and reviews to participating in live shows and events. This interaction creates a sense of community between the hosts and listeners, which can be especially important for niche topics and audiences.

The Future of Podcasting

Given the continued growth and popularity of podcasting, it’s clear that the medium is here to stay. However, the future of podcasting is still uncertain. Some experts predict that the market will become oversaturated, leading to a decline in quality and listenership.

Others believe that podcasting will continue to evolve and grow, becoming an even more important and influential medium. Whatever the future holds, it’s clear that podcasting has come a long way and has a bright future ahead.

So Where Does This Leave Us?

Podcasting has become an increasingly popular medium in recent years, thanks in part to its diverse listenership, emphasis on engagement, and growing sophistication.

The future is bright, it’s clear that podcasting is a medium that’s here to stay. Whether you’re a podcast listener or creator, there’s never been a better time to be part of the podcasting community. Especially with all these great events and organizations sprouting up to help cultivate the community.

Web Jawn

• WordPress 6.2 “Dolphy” is OUT!
  Looks like some really good updates to the core and additional features. I’m excited to play with it more.

• Here’s why Character.AI chatbot founders say this week’s unicorn funding is just a start
  Interesting that even with the SVB debacle investors are still investing, quite a bit.

• Google Launches New ‘Ads Transparency Center’ to Share Info on Campaigns
  This is a good thing. Transparency is always a good thing. It it too late though?

• LinkedIn Adds Native Post Scheduling for Company Pages, New Audio Event Options
  Cool new features for Company Pages in LinkedIn.

• Reddit Shares New Data on User Activity, Content Takedowns and Rule Enforcement
  Interesting article.

• ChatGPT vs. Google Bard vs. Bing Chat: Which generative AI solution is best?
  Let the gloves come off! Which do you think is best?

• With podcast advertising maturing, more mainstream brands want in on growth
  Like I said before the podcasting realm is going mainstream!

• With podcast advertising maturing, more mainstream brands want in on growth
  Um, God NO!!!!!! That sounds horrible!

• Gmail creator says ChatGPT-like AI will destroy Google’s business in two years
  I’m doubtful of this, but I wouldn’t be upset if Google went away.

• Meta Could Ban Certain Ads in Europe to Adhere with Evolving Data Usage Laws
  This makes more sense than leaving the bloc all together.

• Google Core Web Vitals: In-Depth Guide With Essential Tips
  A good guide on CWV.

• Google Assistant Merger
  Greg Sterling in his latest post on Near Media points out that Google is merging the Google Assistant with Bard. This make total sense to me. What do you think?

• Breaking the Google Habit
  Another one from Greg Sterling. And I have to admit I agree. It’s nice to see Google getting a run for its money.

• This Ghostwriter Made $200,000 Last Year Writing Tweets for Venture Capitalists
  Pretty good gig if you ask me.

• Guy Raz on Jay Clouse’s Creator
  I’m a huge fan of Jay Clouse and his podcast, but this one is the best so far. Listen to it!!!!

• Podcast Marketing: The Ultimate Guide to Promoting a Podcast in 2023
  What a find. A great guide.

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