Marketing

Sometimes You Just Have To Ask For It...

Sometimes you need to ask for the sale or the budget or the sponsorship. You won't get it at all if you don't ask.

Seth Goldstein

06 Nov 2024 — 8 min read

Photo by Andrea Piacquadio from Pexels.

So last week, I decided to do something. I decided to ask my website hosting company of choice it they would sponsor the Entrepreneur's Enigma Podcast and the Marketing Junto newsletter. You know what? They said yes.

Now granted I have great relationship with the owner of Rocket.net, Ben, but it's only because I've cultivated that relationship.

So really this comes down to two things? Don't be afraid to ask for something. You only get something if you ask, right? And relationships are important. They make asking for a sponsorship, or a guest appearance on a podcast, or getting someone notable on your podcast. If that person knows you and has even a small relationship with you getting to Yes is that much easier.

Another trick I have to finding sponsorships for your podcasts or newsletters, is to ask the companies who you patronize. In many cases, knowing the business and the service they provide will make getting that Yes so much easier.

This can work in sales too. A big part of account-based marketing (ABM) is the relationship. It's NEVER about the quick sale. It's about the long term relationship that will provide much more value to both sides than just a sale.

What do you think? Hit reply or post in the comments!

The Latest From The Entrepreneur's Enigma Podcast

Alex Standiford Entrepreneur's Enigma album art: Alex Standiford on Traveling The Country In An RV, Entrepreneurship, and living his best life. — https://entrepreneursenigma.com/alexstandiford

Web Jawn

A great take from John O'Nolan the co-founder of Ghost on how to really democratize publishing.

Great tips here, even though picking an SEO-friendly domain isn't a HUGE ranking factor.

ChatGPT search is getting even closer to launch into the wild. This should be good to see Google have some more competition. Will it be any good? I have no idea, but I definitely want to try it out!

This is a good move for TikTok and a good thing for indie musicians.

Still can't get into Bluesky. For some reason. I'm just a Mastodon guy and everything else Fediverse guy.

So true love this. Joost and Marieke are the former owners of the Yoast SEO WordPress plugin. They are good WordPress luminaries.

Great tip on how to still capitalize on the new search engines but not be sucked into the training data.

Ross is an awesome web developer his manifesto is a must read.

What could possibly go wrong. Hmmmm... Hal 9000 from 2001: A Space Odyssey?!

If you're still trying to keep track.

Matt Mullenweg has too much power. This is craziness. I know the developers and owners of PMP and this really pisses me off. The Coleman's are great people and big supporters of the WordPress ecosystem. Mullenweg is off his ghord.

A must read.

This is yet another reason not to invest so heavily in Bluesky or even Threads.net for that matter.

A good unpacking.

Yet another tone-deaf AI CEO Bro.

From The Blog

A Word From Rocket!

Rocket.net** is WordPress Hosting provider that I use for my business websites and my clients' as well. They are super fast, reliable, and have great support 24/7.

Every time I need them they're there ready to help. It can be as simple as a plugin gone haywire to something silly I did to the site. Their support reps know WordPress inside and out. They're always there to help!

As a reader of Marketing Junto you can snag 50% off for the first 3 months with Rocket. Go to https://gmedia.sh/rocket and enter junto at checkout!

I love Rocket! Take them for a spin! You'll be glad you did!

** Full disclosure we get compensated by Rocket.net but we've been longtime customers and fully endorse their hosting services.

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Web Finds & Other Interesting Stuff

It's a clever visual pun contrasting a "Normal Distribution" with a "Paranormal Distribution." - The top part shows a classic bell curve labeled "Normal Distribution." - Below it, a ghostly figure mirrors the same axis and ticks, labeled "Paranormal Distribution." — Source

A good use of GitHub Gist of what's going on with Mullenweg & WPE.

A must read report. This is so important. Our culture is online and disappearing.

Ryan Gosling meme: This month I'm doing a challenge called "November". It's where I try to make it through everyday of November.

Soap pump in a bar of soap: "legacy software companies adding an ai chatbot to their product."

That's It For This Week! Keep Rocking It!

-Seth

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