So YouTube Is Getting RSS Importing For Podcasts...

So YouTube is getting the ability to import podcasts directly via RSS. This is big because, after it's parent company Google, YouTube is the second biggest search engine destination on the Web.

I've been putting the Entrepreneur's Enigma Podcast up on the service for a while now. First as audio only with an audiogram over the audio and now video.

Since adding video, I've seen an uptick in views on YouTube. This isn't to say that the podcast players like Pocket Casts are going to go away, it just means that now one of the most popular sites on the Net supports podcasting almost completely. This is exciting.

From the HotPod Newsletter:

According to an October study by Cumulus and Signal Hill, 28 percent of weekly podcast listeners say they use YouTube the most for podcast consumption. That’s more than the next two competitors — Spotify with 15 percent and Apple Podcasts with 12 percent — combined. In October 2022, YouTube and Spotify were tied for most-preferred platform.

HotPod Newsletter 1/9/2023

It might even get me to subscribe to YouTube Premium again... eh, maybe not.

I'm not surprised that lots of people listen on Spotify and Apple Podcasts either. Getting the other podcast players dominant isn't going to happen as long as RSS is a bit complex to do. At least more than just one click.

What do you all think? Are you going to hook your podcast RSS feeds up to your YouTube channel? Let me know your thoughts!

The Latest From Entrepreneur's Enigma

Web Jawn

• Radio broadcaster Audacy seeks fast-track bankruptcy turnaround
  Not a great time for terrestrial radio, that's for sure. The advertising dollars are just not there anymore.
• Instagram Tests Option To Create Stories for Friends
  Could be neat or a complete disaster. I wonder how brands will use it. Oh the possibilities.
• Meta’s New Disclosure Requirements for Digitally Altered Ad Content Are Now in Effect
  This is a good move for Meta/Facebook. Will it be followed and/or enforced? Only time will tell and this year (2024) is a big year here in the States.
• X Will No Longer Support NFT Profile Pictures
  Can't say I'm surprised. Relate NFTs to the history books, folks!
• OpenAI Launches ‘GPT Store’ To Provide More Specialized Assistants
  You'll need a $20/mo pro account, but so far this looks promising.
• Navigating the creator economy: Strategies for brands and marketing teams
  A good piece to read up on to make sure you're up to speed on the creator economy, influencers, and UGC.
• Google to shut down Business Profiles websites
  These are not the stand alone Google Websites. These are the sites attached to your business profile. Regardless, both are/were pretty hot garbage, time to move to a more stable CMS. Let's talk! 😉
• Chris Penn: Looking forward with AI
  A good article from Chris Penn, who is a marketer in the forefront of the AI wave.
• Google has started phasing out third-party cookies
  It's begun. Remember it's only in the Chrome browser, but that browser is dominant.
• TikTok Launches Chromecast Support to Further Enable Clip Viewing on Home TV Sets
  Oh great, now we can all watch TikTok on the bigger screens. It was bound to happen.
• Google Says Ignore Spammy Links From AI-Generated Blogs
  This is good guidance as these spammy links are coming from all over the place.
• Substack keeps the Nazis, loses Platformer
  Good for Casey Newton to stand up to Substack. Good for Ghost.
• Casey Newton's Take
  Again good for Casey.
• Migrating from Substack to self-hosted Ghost: the details
  Molly White another popular writer moved to Ghost from Substack and documented how she did it for everyone to see. I'm glad to see this exodus.
• Substack’s woes deepen as tech blog leaves over Nazi content
  This is gonna hurt for Substack. But that's fine by me. It was their choice.
• Substack wanted to be neutral. Its tolerance of Nazis proved divisive.
  You can't always be neutral.
• Highly Visible and Low Quality (or Unhelpful) – A Most Dangerous SEO Combination
  Glenn Gabe is a SEO wizard. Worth reading. He makes some great points in his latest blog post.
• TikTok Gains Traction As A Search Engine Among Gen Z [STUDY]
  Honestly if YouTube is the 2nd biggest search engine after Google-proper, why can't TikTok be one? Makes sense to me.
• Spotify now has more than 100,000 video podcasts. How’s that working out for creators?
  Interesting take and wow 100k video podcasts. That's quite a bit!
• Reminder: Google Enforcing New Email Rules Next Month
  Very important! Make sure your email service providers and DNS are set correctly.

I Was On Penji's Videocast

I was lucky enough to be featured on the Penji videocast talking about Disruptive Digital Transformation and Entrepreneurship. It was a great chat with Khai Tran, who I had on Entrepreneur's Enigma as well. Check out the video here.

That's it for this week! Keep rocking it!

-Seth