Reddit & Forums Are Rich With Great Marketing Info And Promotional Opportunities
Okay before you all scream at me that promotion in forums and Reddit boards is a big no-no, I agree. But participating and offering help when it comes up isn't. That's what I mean by promotional opportunities.
Spraying and praying in forums and Reddits IS VERY BAD FORM. That's why I tell my clients to participate and add value well before you offer a promotion or ask for something from the group.
It's a long game. But it will pay off, if done right!
Forums to look at not reserved to just your industry specifically. Lots of Reddits and even the Fediverse versions (like Lemmy) are great places to learn about different topics that can help you grow your knowledge and influence as well.
Just spend the time. Just 30 minutes to an hour a day. You'll be amazed how much knowledge you'll get and how much more traction you will get on your initiatives.
Here's some tips on getting the most out of Reddit and other similar communities:
Reddit Especially, Is A Goldmine
Reddit is a unique platform that offers various opportunities for marketers, but it requires a careful and delicate approach to engage effectively with its community. Here's some tips for using Reddit (this applies to other communities online as well) for marketing purposes:
Understand the Community
Reddit is made up of a vast number of subreddits, each with its own culture, norms, and expectations. Before posting, spend time lurking in these communities to understand what content is appreciated and how members interact with each other.
Engage Authentically
Reddit users value authenticity and transparency. Any marketing effort should be upfront and honest. But definitely keep from overly promotional content as it can lead to negative feedback and even bans from subreddits.
Provide Value
Your posts should contribute value to the discussions in relevant subreddits. This could be through informative posts, engaging discussions, or helpful responses in threads. Value-driven content is more likely to be upvoted and less likely to be seen as spam.
Use AMAs Wisely
"Ask Me Anything" (AMA) sessions are popular and can be a great way to engage with the community. Ensure that the session is genuine and not just focused on promoting a product or service. The AMA should be relevant to the subreddit's interests and provide insightful and detailed answers to the community's questions.
Follow Subreddit Rules
Each subreddit has its own set of rules displayed on the sidebar. Abide by these rules when posting or commenting to avoid getting muted or banned. This includes rules about self-promotion and the types of content that can be posted.
Monitor and Measure Success
Keep track of engagement metrics such as upvotes, comments, and subreddit growth if you're managing a brand-specific subreddit. These metrics will help you gauge the effectiveness of your Reddit marketing strategy
Consider Reddit Ads
If organic engagement is challenging, consider using Reddit's advertising platform. Reddit ads can target specific subreddits, making it easier to reach a relevant audience. Ensure your ads are engaging and fit the casual tone of the platform and the individual sub-Reddits.
Be Prepared for Backlash
Reddit users are known for their outspoken nature. Be prepared to handle criticism and feedback constructively. Engaging positively with critics can sometimes turn a negative situation into a positive one.
Continuously Engage
Don't just post and forget. Reddit values community interaction. Regularly engage with comments on your posts and participate in other threads and discussions within the subreddit. This can be challenging to stay up on, but the dividends are worth it.
Leverage User-Generated Content
Encourage and leverage user-generated content when appropriate. This could involve contests, user stories, or discussions that prompt users to share their own experiences and content related to your brand.
These tips can help marketers effectively use Reddit (as well as other communities online) to reach engaged and niche audiences in a way that is respectful and beneficial to both the brand and the community as a whole.
The Latest From The Entrepreneur's Enigma Podcast
Web Jawn
- TikTok will automatically label AI-generated content created on platforms like DALL·E 3
This is a good move. Hopefully more platforms do the same. - LinkedIn Shares Insight Into Professional Use of Generative AI
Having some AI experience is going to be a must in the professional setting soon. - Meta Implements New AI Disclosure Requirements
Another good move from Meta to make sure people are aware what's AI and what's not. - Threads Enables All Users to Control Who Can Quote Their Posts
Threads is getting good. I'm still all in on Mastodon and the Fediverse, but Threads is a place I check daily. - Google Renames AI Answer Back To AI Overview
I think that's a better name for it as the response tends to be an overview with citations to read futher. - OpenAI’s “media manager” will let creators choose how their content is used in AI training
This is a good olive branch to creators who might have felt put out by OpenAI's previous use of their content without permission. - 6 Practical Tips for Using Anthropic's Claude Chatbot
Lots of AI news in this issue of Marketing Junto. These are some great tips for using Claude. - OpenAI Is ‘Exploring’ How to Responsibly Generate AI Porn
Oh, what could possibly go wrong with this? Responsibly? Oye! 😜 - OpenAI, Mass Scraper of Copyrighted Work, Claims Copyright Over Subreddit's Logo
Oh the irony. 😜😒 - How AI changed the bargain between platforms and users
Casey Newton has a good take on this. - The End of Social Media: An Interview With Jack Dorsey
An interesting interview with Jack Dorsey. Worth a read. - Bluesky to add DMs, video support and in-app custom feed curation
Bluesky is playing catch up to Mastodon and the Fediverse. Can you tell? I'm not a fan. - Logitech’s Mouse Software Now Includes ChatGPT Support, Adds Janky ‘ai_overlay_tmp’ Directory to Users’ Home Folders
Yuck! Get the AI out of my mouse! - Manifesto for a Humane Web
A must read. - Leaked Deck Reveals How OpenAI Is Pitching Publisher Partnerships
Just a bit slimy if you ask me. - Apple apologizes for iPad ‘Crush’ ad that ‘missed the mark’
The backlash was surprising to me. It missed the mark, that's for sure, but geez don't mess with people's childhood memories. 😜 - Give Me Back My Sunsets!
This is a warning that should remind you that YOU DON'T OWN YOUR SOCIAL MEDIA ACCOUNTS!!!!! 😒😵💫 - TikTok creators sue U.S. government over potential ban
Of course this was going to happen.
Random Goodness (not really related to digital marketing)
- Scientists can now make cold brew in 3 minute instead of 24 with ultrasound technology (404 Media)
Um, yes please! 😉😊 I wonder if it's any good?
The researchers at the University of New South Wales Sydney claim that their ultrasonic extraction held up to a “sensory analysis” and blind taste tests by trained experts: “A sensory analysis was conducted to evaluate appearance, aroma, texture, flavor, and aftertaste, which demonstrated that coffee brewed for 1 and 3 min in the sonoreactor exhibited almost undistinguishable properties compared to a standard 24 hour [cold] brewing without ultrasound,” they write in a paper about the method in the journal Ultrasonics Sonochemistry.
- Roblox Community Protests ‘Communism’ Update
Don't mess with Roblox players. I have an 11-yr-old son who is an avid Roblox player and has played BloxBurg. They're diehard. 😵💫🤣😜
That's It For This Week! Keep Rocking It!
-Seth
