New Project? Who Dis?

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I've been working hard to get my new brand, Podcast Mastery, out in front of people for the last couple of weeks. On Monday, I finally set up the brand's LinkedIn page. Now, I feel like I need to start pushing even harder.

It's been a while since I've started a new brand. I've had Entrepreneur's Enigma (the podcast) and Marketing Junto (this newsletter) for a few years. So, I have to admit, I'm a little rusty. 😜

That being said, the support I've been getting from clients, prospects, and colleagues has been fantastic.

As fun as it is to create something new, it can be really nerve-racking.

I'm still doing Web Design, SEO, and overall digital marketing. That is what pays the bills.

But with more than 14 years in the podcasting space, I should be sharing and monetizing my knowledge. I didn't want to confuse the parent company, Goldstein Media, with the new shiny object. Hence, the new brand, logo, and LinkedIn/social media assets (where I deem them needed).

Have you started a new brand or sub-brand? How'd it go?

The Latest From The Entrepreneur's Enigma Podcast

Latest From The Blog

Time Is The New Currency

“Unfortunately, the concept of “work-life balance” is often elusive, and we must define what it looks like for ourselves.”

Marketing Junto | News & Commentary About Digital MarketingSean Banks

Web Jawn

Democratising publishing

Thoughts on open source governance and how to create trust within technology, communities, and media.

John O'NolanJohn O’Nolan

John O'Nolan is the founder of Ghost and a former Core Contributor to WordPress.

Ghost is about to beat Substack in Discoverability

Ghost’s Fediverse integration will have larger implications for the newsletter landscape. Namely, I think this will eventually bring the slow death of another social silo: Substack.

augmentAnuj Ahooja

I agree. Substack is trying to keep their users on their platform and because of that they're gonna lost to Ghost. That's my guess.

Why is Substack’s rival Ghost becoming more and more popular? - The Fix

The advantages that made Substack strong in its early days are now pushing major users, including European media, towards other platforms, such as Ghost.

The FixRomain Chauvet

Great to see Substack get some competition. Let's see if journalists like Taylor Lorenz move to Ghost.

Perplexity says it’s now serving 100M search queries a week | TechCrunch

Aravind Srinivas, the CEO of Perplexity, says that the AI-powered search engine is now performing 100 million queries each week.

TechCrunchKyle Wiggers

That's impressive.

OpenAI says it won’t release a model called Orion this year | TechCrunch

OpenAI says that it doesn’t intend to release an AI model code-named Orion this year, countering recent reporting from The Verge.

TechCrunchKyle Wiggers

Wow that was quick. Earlier Friday they said December!

YouTube adds channel-level ad category blocking controls

Channel-level ad blocking controls gives creators greater control over the types of ads displayed on their content.

Search Engine LandAnu Adegbola

This could be a good thing. Giving creators more control over what ads show up on their channel is HUGE!

Why SEOs are killing digital PR

Focusing on cost-per-link in digital PR is stifling creativity and effectiveness. Here’s how to use digital PR for real results.

Search Engine LandAndrew Holland

An interesting argument.

Google’s Mueller Dismisses Core Web Vitals Impact On Rankings

Google clarifies Core Web Vitals’ role: while a ranking factor, it doesn’t significantly impact search rankings compared to content quality.

Search Engine JournalMatt G. Southern

Wow this used to be big deal. Not anymore!

A Guide To 301 Vs. 302 Redirects For SEO

Understand the differences between 301 and 302 redirects and how they impact your SEO. Learn when to use each redirect for optimal website performance.

Search Engine JournalAdam Heitzman

Very good guide to help you choose between a 301 and a 302 redirect.

WP Engine Files Injunction to Halt Mullenweg’s Attacks and Regain Access to WordPress.Org

WP Engine has filed a preliminary injunction in a U.S. court to stop Automattic CEO Matt Mullenweg’s public attacks and restore the hosting company’s access to WordPress.org.

The RepositoryRae Morey

This seems to be why Matt is so quite lately. In my opinion, how it should always have been.

From Freelancing to Product Success w/ Laura Elizabeth - The WP Minute

In this episode of WP Minute+, I sat down with Laura Elizabeth, founder of Client Portal, a WordPress plugin that helps freelancers and agencies manage client communications and deliverables. Laura’s journey from freelance web designer to successful product creator offers valuable insights for WordPress professionals considering a similar transition. https://youtu.be/brY25nHA2d0…

The WP MinuteMatt Medeiros

Laura Elizabeth makes a great tool for WordPress agencies called Client Portal. Matt Medeiros of The WP Minute+ has a great interview with her.

Matt Mullenweg, WordPress, And The Net - SethGoldstein.me

WordPress is more of a backbone of the net than Twitter/X if you think about it.

SethGoldstein.meSeth Goldstein

I was laying on the couch and this popped in to my head. It was worth writing out and expressing.

The fediverse is getting its own TikTok competitor called Loops | TechCrunch

Similar to how Mastodon offers an open source, distributed version of X, the fediverse is getting its own TikTok competitor. This week, an app called

TechCrunchSarah Perez

A federated TikTok!!!! Sign ups are open.

Finding Podcast Sponsorship | Captivate Podcast Hosting

How to successfully pitch to advertisers, win sponsorship and start making money from your podcast today, a complete guide for podcasters.

Captivate Unlimited Podcast Hosting & AnalyticsBen Dodd

It is possible to make money podcasting, but there are other benefits other than getting paid directly.

I am my own legal department: the promise and peril of “just go independent”

Independent publishing is one important facet of the media ecosystem, and while I love it, I know it is not the path for everyone.

Citation NeededMolly White

The truth is that independent writing and publishing required you to wear many hats. Molly does a good job, but there is peril.

Google’s Mueller On How To Handle Legacy AMP Subdomains

Google’s John Mueller advises site owners on managing outdated AMP subdomains, suggesting redirects or complete DNS removal.

Search Engine JournalMatt G. Southern

Remember AMP? Yep... well now it's a headache.

Archivists Say Fortnite Developer Threatens ‘Cultural Heritage’

Sketchfab users who champion open access are worried that Epic Games’ ownership and transition to Fab puts thousands of 3D models used for science and preservation at risk.

404 MediaEmanuel Maiberg

Not a good look. It really highlights the importance that places like the Internet Archive play.

Leaving WordPress.org: What It Means for PMPro Users

This post details our decision to self-host the Paid Memberships Pro plugin and close the .org repository listing on October 17, 2024.

Paid Memberships ProJason Coleman

I support Jason's move. I've known Jason for ages and he and his business partner/wife, Kim, are making the right move for the future of their fantastic plugin. Allegedly Matt Mullenweg was threatening to take over the Paid Membership Pro plugin like he did with WP Engine's ACF plugin. 😵‍💫

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Marketing Junto is proud to have mTap as a sponsor for the newsletter. Try them out for free and reach out to me if you have questions about how you can use it for your next event and business networking. I'm not just a hype man, I'm a user! Channeling my Hair Club For Men voice! 🤣

** Full disclosure we get compensated by mTap for this sponsorship, but we're longtime users and love the platform.

🎙️New Offering: Podcast Coaching 🎙️

I've been podcasting since 2010. During those 14 years I've learned a thing or two about the ins and outs of the industry and approaching it the right way.

I've recently decided to offer podcast coaching as a service to share the knowledge that I've accumulated over the decade-plus in the industry.

>>More information click here<<

Web Finds & Other Good Stuff!

That's It For This Week! Keep Rocking It!

-Seth

Thanks for reading! If you're liking the newsletter and the content that I curate, please consider signing up for a pay-what-you-want subscription to help me continue to write this weekly newsletter.