In Marketing Your Messaging Is EVERYTHING
When you claim your company is politically neutral, make sure your CEO doesn't praise the new US administration and the "ruling" party and make that sentiment MUTE.
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Influencers For The Business
Everyone knows there's a market for influencers in the B2C market, but there's a growing trend of B2B influencing going on now — especially on LinkedIn
Are Websites Still Relevant?
With artificial intelligence and social media are websites still relevant?
Cross-Medium Branding
In today's marketplace just having one avenue of outreach isn't enough you need to be where the people you're trying to get in front of are hanging out.
Your Personal Brand Is More Important Than Ever
With the job market in a strange state, it's important to have a personal brand.