In Marketing Your Messaging Is EVERYTHING
When you claim your company is politically neutral, make sure your CEO doesn't praise the new US administration and the "ruling" party and make that sentiment MUTE.
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Tom Webster's Netflix Warning Isn't Addressed to You. Read It Anyway.
Tom Webster of Sounds Profitable just dropped a data point that should make every podcaster sit up: Netflix is now the third most common place Americans encounter podcasts. Not Apple Podcasts. Netflix.
Podcast Movement 2026: My Takeaways
The Annual Podcast Movement podcast conference took on the Big Apple Thursday and Friday. Here's are some of my takeaways
Backpacks ready. Pencils sharpened. Website…um, about that.
Back to school season is a great time to look at your business' online presence and fix the things that aren't working. Let's discuss.
AI Copy Lacks Soul, Personality, And Relatability
Don't just ask AI to write your copy and throw it out to the world. Use it to brainstorm and come up with ideas, sure, but write the final draft yourself.