Dare To Be Different
"Know what you do and do it well. Really do it well"- Theresa Phillips
We are in a crowded market!! That's right, whether you are a financial advisor or coach, podcaster, marketing consultant, DJ, etc there is always someone out there with the same business as you. How do you stand out?
There are a lot of ways that you can differentiate your business:
- Price
- Location
- Service
- Partnerships
- Target Audience
The list goes on, but effectively knowing how and when to differentiate is key! Businesses that does not have a clear unique selling proposition takes the risk of having sales and customers taken from right under them.
In my interview with Theresa Phillips of Phillips Consulting Group, we discussed what it means to differentiate your business. In this discussion, we discuss examples of differentiation and pitfalls that business owners make when trying to differentiate.
Differentiation can be a powerful enemy, but an even more powerful ally when leveraged. If you are tired of losing potential sales, not being able to compete with another business like yours, and not being able to stay in front of your customer then let us help with your differentiation strategy. Click HERE to discover what could make you different.
Sean Banks, is a Austin, Texas-based business coach and writer. He recently joined the Marketing Junto editorial team to help provide some actionable content for our readers. Find out more and get schedule a discovery call with Sean and his team.
