YouTube Doesn't Dominate Podcasting!

Paul Riismandel on the Signal Hill Insights blog makes a very strong case against the claim that YouTube is dominant for podcasts. I fully agree.

In fact, he writes:

The majority of podcast consumers are still using an audio-first platform most often, and even most YouTube primaries are using audio apps. It’s just not a life or death situation (yet). 

The majority of people listen/watch on a wide variety of players and apps.

YouTube is not dominating podcasting. The fact that podcasts are easily distributed across an exceptionally diverse ecosystem of platforms and apps serves as a headwind against any one of them dominating the medium.

Does this mean that people aren't watching/listening to podcasts on YouTube? No. But not having a YouTube presence or not devoting all your time to YouTube IS NOT GOING TO KILL YOUR SHOW!

As you can see from the above graphic, the biggest app for consumption is Apple Podcasts, which in my mind makes more sense since they have a full-baked out ecosystem, but you can still see a good amount of fragmentation on apps being used as well.

From James Cridland at PodNews:

This data seems to show that Apple Podcasts still delivers significantly more downloads to the big shows, even including YouTube, for now. But, the thing holding YouTube’s numbers back is the lack of shows on the platform. If all the top 250 shows were on YouTube, it’s likely that it would be enough to make YouTube #1 for consumption, as well as for people.

Ultimately, have your podcast... wait for it... everywhere. Go where the listeners are. Have it available in audio form as much as video form. If anything, do audio first, and use the video feed for clips and YouTube if you feel so inclined.

What do you think of this news? I'm happy that I can now have data to back up my point that your show doesn't live or die based on YouTube!

The Latest From The Entrepreneur's Enigma Podcast

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Web Jawn

Why Local Podcasting Could Be the Next Big Leap for the Industry

The collapse of local media has created massive gaps in community coverage. Podcasting could help with that.

PodnewsMathew Passy

Local is big for SEO

Instagram Launches New Artist Inspiration Initiative, Additional In-App Features

The Meta company is including the option to rearrange your profile grid display.

Social Media TodayAndrew Hutchinson

New features over at IG! Some of which will be welcomed additions.

Meta Takes Legal Action Against AI Apps That Generate Fake Nude Images

Meta’s seen a rise in posts and ads from tools that generate non-consensual images.

Social Media TodayAndrew Hutchinson

This is a welcome move from Meta

Google can now generate a fake AI podcast of your search results

Because you wanted this, right?

Ars TechnicaRyan Whitwam

Just what we always wanted. Right?!

AI Overviews hallucinates that Airbus, not Boeing, involved in fatal Air India crash

Google’s disclaimer says AI “may include mistakes,” which is an understatement.

Ars TechnicaRyan Whitwam

This isn't good. Throwing out the wrong manufacturer when talking about a current event and in that matter a tragic plane crash is really bad.

Google tests Audio Overviews for Search results

Google’s Audio Overviews test offers AI-generated spoken summaries and related links directly in results for hands-free, on-the-go browsing.

Search Engine LandDanny Goodwin

Why would anyone want this? Geezus 🤪🙄

Google AI Mode finally rolling out to all users in the U.S.

Google announced at I/O, three weeks ago, AI Mode will roll out to all US users and now that seems to be happening.

Search Engine LandBarry Schwartz

This is getting rid of the "I'm Feeling Lucky" button. 🥲 End of an era!

Google Search Team Explains The “It Depends” Response

Why Google’s SEO advice often sounds vague: Search Relations team explains the reasons behind “it depends” answers.

Search Engine JournalMatt G. Southern

Of course there's an article on this often used phrase from Googlers.

Meta Users Feel Less Safe Since It Weakened ‘Hateful Conduct’ Policy, Survey Finds

A survey of 7,000 active users on Instagram, Facebook and Threads shows people feel grossed out and unsafe since Mark Zuckerberg’s decision to scale back moderation after Trump’s election.

404 MediaSamantha Cole

Yea I don't blame people for feeling this way now.

WhatsApp is officially getting ads

The end of an ad-free WhatsApp.

The VergeEmma Roth

Because why not make a world class app sh!t. Good Job Meta. Doing what you do best, making the Web worse for everyone.

Meta Invents New Way to Humiliate Users With Feed of People’s Chats With AI

In an industry full of grifters and companies hell-bent on making the internet worse, it is hard to think of a worse actor than Meta, or a worse product that the AI Discover feed.

404 MediaJason Koebler

File this under gross.

Mark Zuckerberg must have noticed people were sharing cringy things on Meta AI. It’s now a little harder to accidentally spill.

Meta has added a new warning before you can post to Meta AI’s public feed. It comes after BI reported that people appeared to be posting accidentally.

Business InsiderKatie Notopoulos

A step in the right direction? But too late?

Threads is adding fediverse content to your social feeds

It’s not full ActivityPub integration, but it’s… closer.

The VergeDavid Pierce

This is exciting and hopefully will bring more people to the Fediverse.

Trump to sign order extending TikTok deadline another 90 days, White House says

The Trump administration has ignored a bipartisan law that requires TikTok and ByteDance to fully sever ties.

CBS NewsCaitlin Yilek Politics Reporter

Surprised? Not one bit.

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Web Find

CivicPress

CivicPress is a WordPress theme for modernizing government websites with the US Web Design System (USWDS).

CivicPress

This is what makes open source so powerful! A friend of mine, Jeff, has been working with the team to get this out the door. This is too cool! Way to go Jeff!

I'm a huge fan of Cory Doctorow and the fact that he spoke at Fediforum two weeks ago was amazing. Now you can watch the greatness that is Cory.

Another keynote from Fediforum two weeks ago. A bit geeky and in the weeds of the technology, but interesting none-the-less.

23andMe founder Anne Wojcicki will regain control of embattled DNA company after all

23andMe could be back in the hands of former CEO Anne Wojcicki after her nonprofit offered $305 million to buy the company.

EngadgetIan Carlos Campbell

Is this even allowed? Beats me!

Fediverse Service Highlight

What is PeerTube? | JoinPeerTube

A free software to take back control of your videos! With more than 600,000 hosted videos, viewed more than 70 millions times and 150,000 users, PeerTube is the decentralized free software alternative to videos platforms developed by Framasoft

JoinPeerTube

PeerTube is a federated version of YouTube and is interoperable with the Fediverse platforms like Mastodon, PixelFed, etc. Paired with OwnCast you can have a full streaming and VOD/storage alternative to YouTube or Twitch. It's really neat.

The basic membership is FREE for a LIMITED time. Go to PodcastMastery.Community to learn more!

That's It For This Week! Keep Rocking It!

-Seth

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