YouTube... A Podcast App?

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YouTube is the go-to platform for podcasts!? I'd like to say that I'm surprised, but I'm not. According to Edison Research more people listen and watch podcasts on YouTube than even Spotify and far above Apple Podcasts.

YouTube, typically known as the go-to platform for video content, has risen to the top as the most popular service used for podcast listening in the U.S. … 31% of weekly podcast listeners age 13 and up choose YouTube as the service they use most to listen to podcasts, surpassing Spotify (27%) and Apple Podcasts (15%).

The reason I'm not surprised is that I find myself, when the podcast/show has a video component, I like to watch the hosts and guests visually. There's more to see and the facial expressions during the discussions are often worth the advertisements that I get for watching YouTube without the premium membership.

Now, I don't consume ALL my podcasts via YouTube. I use Pocket Casts on my iPhone to listen to other shows that don't have a video component or when I'm on the go. I think that's why the stat is still only 31% and not 50% or more.

YouTube is the second biggest search engine after it's sibling Google. It's smart for podcasters to put their shows on the platform, especially for discovery.

I tell my Podcast Mastery clients all the time they need to have at least their audio with the album art on YouTube if not the video of their show itself.

Video used to be a barrier to entry on YouTube and in podcasting in general. But with advent of artificial intelligence-enabled editing tools like Descript, editing your podcast videos has never been easier.

Where do you consume your podcasts? I want to know. Hit reply and fill me in.

The Latest From The Entrepreneur's Enigma Podcast

Web Jawn

Walled Gardens and Rented Land - Sounds Profitable

Video’s rise is causing an upswell of prescriptivism re: what “counts” as a podcast, which Tom Webster proposes is a sign podcast apps need to innovate to become more attractive ‘rented land.’

Sounds Profitable - The business of podcastingTom Webster

Tom Webster had a good take on this phenomenon of people listening/watching podcasts on YouTube and other walled gardens.

Of Books and Conferences Past

Of books and conferences past: A maker apart looks back on things well-made but no longer with us.

Zeldman on Web and Interaction DesignL. Jeffrey Zeldman

A great debrief from Jeffrey Zeldman the father of Web & Interaction Design on what he's learned from hosting conferences, starting a book publishing company, and running an agency. Zeldman is the god-father, in many ways, of how Websites should work. It's a good read.

What Happens When A Mastodon Server Is Deleted | Masto.host

Masto.host was built from the ground up to make running a Mastodon instance easy.

Masto.host

A little geeky, but very interesting. I've always wondered what happens when a Mastodon server goes offline and is deleted. I've had my fair share of servers in the Mastodon universe, all hosted, as a matter of fact, on Masto.host, and have noticed that my old server doesn't disappear right away from the federated services.

Bluesky CEO Jay Graber isn’t ruling out advertising | TechCrunch

Bluesky has blown up this year thanks to a vibrant community of posters, user customization choices, and a decentralized protocol that doesn’t lock users

TechCrunchMaxwell Zeff

Of course they aren't ruling out ads! Why would they. They're a for-profit company. The nice thing is that Bluesky is decentralized (or that's the hope) so if you don't like the server that has ads then, in theory, you can move your account to a server that doesn't. This is one reason why I'm not abandoning Mastodon and the Fediverse. I'm wary of where Bluesky will go.

Why You Should Publish More Solo Episodes in 2025

As I look towards the 2025 baseball season (after a crushing end for my Yankees in 2024), I find myself thinking about how it relates to publishing my podcast. Like many things in life, both have a number of moving parts and contexts in which you want to change your approach. For example, in baseball,…

Podcast WorkflowsJoe Casabona

An interesting take from Joe Casabona. He's a longtime podcaster and fellow podcasting coach. I think solo podcasts are good if you have something to say that people want to listen to. But if it's just drivel than maybe stick to a different format. Joe's solo episodes are quite good, short, and informative.

What actually is the ‘creator economy’ — and why should we care?

The industry is projected to reach $500 billion by 2030, and it’s already infiltrated most of our lives.

Technically MediaChristopher Wink

A very smart article from the CEO of Technical.ly, Chris Wink, on why we should care about the creator economy and how to use it.

US appeals court upholds TikTok ban | TechCrunch

A federal appeals court has unanimously voted to uphold a law that could ban TikTok in the U.S. unless the social network divests from Chinese ownership.

TechCrunchAisha Malik

Looks like TikTok isn't having a good time right now. I'm still waiting to see what Trump does. He was in favor of the ban during his first term.

OpenAI’s o1 model sure tries to deceive humans a lot | TechCrunch

OpenAI finally released the full version of o1, which gives smarter answers than GPT-4o by using additional compute to “think” about questions. However,

TechCrunchMaxwell Zeff

And this is why you don't just use AI verbatim. You use it as a tool and then check it and improve on it.

Google November 2024 core update rollout is now complete

This update took 24 days to roll out and was a typical Google core update.

Search Engine LandBarry Schwartz

Took it long enough. Now digital marketers and SEOs need to see what damage was done and how we can fix our clients' reach. FUN!

Google CEO Sunda Pichai: Search will profoundly change in 2025

Pichai thinks we’ll all be surprised in early 2025 about the newer things that search can do compared to where it is today.

Search Engine LandDanny Goodwin

Honestly, it already has changed so much. I expect it will continue even faster in 2025.

The Biggest Misconception In Podcast Marketing - Podcast Marketing Academy

You can’t make people want what they don’t already want. Accept it, or accept a long, hard, frustrating future of marketing your show.

Podcast Marketing AcademyJeremy Enns

A must read from Jeremy Enns. There are a lot of misconceptions in the podcast marketing space. Many need to be quashed.

Podcasting Industry Report Specifically for Independent Podcasters

This report provides interview-based independent podcasters with relevant industry metrics by excluding data from celebrity and big network shows.

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This report from PodMatch is worth digging through.

Your Bluesky Posts Are Probably In A Bunch of Datasets Now

After a machine learning librarian released and then deleted a dataset of one million Bluesky posts, several other, even bigger datasets have appeared in its place—including one of almost 300 million non-anonymized posts.

404 MediaSamantha Cole

A great article pointing out that if you're on Bluesky you're data is probably being scraped for a dataset. I see both sides here. On one side, how dare they without consent. The other side, you're posting publicly on the Internet, what do you or can you expect? I'd love to hear your thoughts.

Bluesky teases paid subscription, Bluesky+, in new mockup | TechCrunch

Social networking startup and X competitor Bluesky is working on subscriptions. The company first announced plans to develop a new revenue stream based on

TechCrunchSarah Perez

I'd pay for this. Especially if it makes Bluesky Ad-free.

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Web Finds & Other Neat Stuff

This is a funny rabbit hole I went down:

Irony punctuation - Wikipedia

Wikimedia Foundation, Inc.Contributors to Wikimedia projects

The fact that there is a proposed mark to signify irony is absolutely fabulous!!!! Let's make it happen!

That's It For This Week! Keep Rocking It!

-Seth

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