The Power Of YouTube For Your Marketing Efforts
YouTube, after Google, is the largest search engine on the Web.
Because of this you need to have your content on the platform.
If you're doing a podcast, even just audio, you need to have it there to be found and consumed.
In a recent post on the Descript blog they talked about how long most people expect to see on YouTube. What they found is that most people are happy with 15 to 20 minutes, but there is no secret number, per se.
YouTube shorts can be a maximum of 1 minute in length and are easily digestible. But when people want to watch and consume, I've found that my episodes of Entrepreneur's Enigma that are around 15-20 minutes do best. Though, most of my listeners don't consume via YouTube proper. They instead use YouTube Music if they use anything related to the platform. But regardless, YouTube Music and YouTube are intertwined so much that one is pretty much the other in my opinion.
If you're doing an audio only show, put up your album art as the graphic and upload that sucker. If you do video and audio, upload the video. In both cases make sure you put up the detailed show notes in the description for optimal findability.
The conclusion of Decript's post is worth sharing here:
Ultimately, "how long should a YouTube video be?" is the wrong question. People often try to “algorithm hack” instead of focusing on what makes compelling content. While the precise recommended length of a TikTok or YouTube video might be helpful in conceptualizing your content, there is no magic number that will replace good editorial judgment.
Algorithms on these platforms are always changing, and creators who do manage to find shortcuts to widespread viewership are usually the ones who collapse in the wake of these changes.
Are you using YouTube to consume and publish? I'd love to know your thoughts! Hit reply and let me know!
The Latest From The Entrepreneur's Enigma Podcast
Web Jawn
Tom Demers
These are really helpful. Worth a bookmark.
Barry Schwartz
OpenGraph Titles might be in vogue now for title links.
Andrew Hutchinson
This is a great step forwards for the future of the fediverse.
Andrew Hutchinson
Hey look Ma! MySpace!!!!! 😜🤣
Andrew Hutchinson
Oh the twisted weaves we weave?
Aleyda Solís
An interesting survey conducted by Aleyda Solis of SEOFOMO sharing what's going on in the SEO industry in 2024.
Sarah Perez
This is neat and I'm excited to see where this goes!
Rebecca Bellan Senior Reporter, Transportation
Interesting. I think better now than never.
Barry Schwartz
Because Google pays Reddit for access. If the other engines want it then they should pay for it.
A good video from Google on how to use Google Trends data. I like Google Trends, but even I needed to watch this.
Moshe Samet
This could be handy and get people optimizing correctly. 😊
Jason Koebler
Not suspicious in the least. 😜
What’s this?
Seems obvious but so many miss it. Hrm? 🤯
mTap.io** is an all in one platform for business networking. From digital business cards to event organizing & registration, mTap has it all.
Marketing Junto is proud to have mTap as a sponsor for the newsletter. Try them out for free and reach out to me if you have questions about how you can use it for your next event and business networking. I'm not just a hype man, I'm a user! Channeling my Hair Club For Men voice! 🤣
** Full disclosure we get compensated by mTap for this sponsorship, but we're longtime users and love the platform.
Interesting and Funny Stuff
Roblox report: Roblox’s inaugural economic and social impact report has revealed some impressive insights into the platform’s contributions to the U.S. GDP. Between 2017 and 2023, the sandbox platform says it generated $1.2 billion of economic value and the equivalent of 17,840 full-time jobs in the U.S. alone. (Tubefilter Newsletter)
Time to go work for Roblox! I know my kid would love to work there. Though He's only 11. HAHA 🤣
So true!
That's It For This Week! Keep Rocking It!
-Seth
