The Love Languages of Business: Credibility, Value, & Trust

Did you know that businesses, like people, have love languages too? The new trend is shifting away from business-to-business (B2B) or business-to-consumer (B2C) models. Now, it’s all about human-to-human (H2H) interactions. To succeed in today’s business landscape, you need to understand the three love languages of business: credibility, value, and trust. These three elements are essential, but how do you build on them?

Credibility
Credibility is the foundation that shows you're worth engaging with. The best way to build credibility is through thorough research. This research helps you understand why it makes sense for someone to consider doing business with you. Many opportunities are lost because businesses fail to prepare adequately and don’t position themselves as valuable partners or advisors. To build credibility, start by researching your potential clients and understanding what matters to them. This will open the door to meaningful conversations.

Value
Every business has a problem they’re trying to solve, and your job is to uncover what that problem is. In most cases, if you can help solve that problem, you’re providing value. However, the true value lies in understanding how critical the problem is and the lengths someone would go to fix it. To provide real value, dig deep into the issue and grasp the consequences of not addressing it. The more you understand the problem, the more valuable your solution will be.

Trust
Trust is the final love language, and it’s saved for last for a reason. Winning business is one thing; keeping it is another. Trust is built by consistently delivering on the results or outcomes you’ve promised. If you miss the mark, even once, it can damage the trust you’ve worked hard to establish. To maintain trust, commit only to what you can deliver and, if possible, under-promise and over-deliver. This approach ensures that you not only meet but exceed expectations.

By understanding and applying these three love languages—credibility, value, and trust—you can strengthen your current and future business relationships. We hope that the insights shared in this article will help you build lasting connections in your business endeavors.

For more information on how to apply these business love languages to your current and future business relationships, schedule time with our advisors HERE. 

Sean Banks, is a Virginia-based business coach and writer. He recently joined the Marketing Junto editorial team to help provide some actionable content for our readers. Find out more and get schedule a discovery call with Sean and his team.