The Decentralized Web Is Growing And Evolving

This is HUGE. This past week was Fediforum, a twice-yearly event that highlights the various services and improvements made to the decentralized social web. This is something that marketers should be aware of.

There is now, pretty much, a decentralized version of a big tech property on the web and its growing.

When I say marketers need to be aware of this phenomenon, I don't mean go spam the crap out of these networks, I mean figure out how to engage, provide value, and grow with these networks.

Sites like Bluesky and Mastodon are only the tip of the iceberg when it comes to services on the decentralized web. (I'm deliberately keeping Bluesky in this, even though the service isn't totally decentralized... yet.)

There are sites that are like Reddit forums (Lemmy, Piefed, Kbin). There are Twitter-like services (Mastodon, Bluesky). There's even a video streaming tool –Owncast, and a video hosting/sharing service – Peertube.

The sky's the limit when it comes to what can be built and developed using the open protocols of the open decentralized web. And there is an audience there waiting to hear from you.

Don't get left behind. But, please, do it right.

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Web Jawn

YouTube Isn’t Dominating Podcasting - Signal Hill Insights

There’s no doubt that YouTube has become an important force in podcasting, primarily due to growing consumer preference for the video platform. The Cumulus Media / Signal Hill Insights Podcast Download study released in April 2023 marked the first time we saw YouTube overcome Spotify as the most used podcast consumption platform in the US. […]

Signal Hill InsightsPaul Riismandel

Let the gloves come off! 😏

Bounce Helps You Switch Networks - We Distribute

The team behind Bridgy Fed is building an innovative new tool that helps you automatically move from one network to another.

We DistributeSean Tilley

If you're investing time in Bluesky but one day want to move everything to Mastodon, Bounce might be the tool. This is cool to see the resourcefulness of the open web.

Bonfire’s new software lets users build their own social communities, free from platform control | TechCrunch

Bonfire’s mission is to build social software where people get to make the decisions, not big tech platform makers like Meta or Google.

TechCrunchSarah Perez

Bonfire looks like more cool tech over in the decentralized Fediverse.

Anthropic appoints a national security expert to its governing trust | TechCrunch

Anthropic’s long-term benefit trust is a governance mechanism that Anthropic claims helps it promote safety over profit.

TechCrunchKyle Wiggers

This is a good move. And a large contrast to Open AI.

Zero-click searches rise, organic clicks dip: Report

AI tools like ChatGPT are growing, but Google still dominates. YouTube is a top destination and more clicks stay within Google’s ecosystem.

Search Engine LandDanny Goodwin

This is going to continue to grow.

Perplexity grows to 780 million monthly queries

CEO Aravind Srinivas took shots at Google’s AI modes and why its ad model holds it back, as well as Perplexity’s browser that does it all.

Search Engine LandDanny Goodwin

I'm using Perplexity and paying for it. I have to admit, I'm impressed and am finding it really useful.

Apple Gave Governments Data on Thousands of Push Notifications

Push notification data can sometimes include the unencrypted content of notifications. Requests include from the U.S., U.K., Germany, and Israel.

404 MediaJoseph Cox

Not a good look Apple!

New FAIR Project Aims to Decentralize WordPress.org Services, Backed by Linux Foundation and Hundreds of Contributors

A coalition of WordPress contributors, open source organizations and businesses have launched a project they hope will reshape how WordPress sites connect to the wider ecosystem — and remove dependency on WordPress.org while securing the project’s future.

The RepositoryRae Morey

This is huge news. Especially after what's been happening with WordPress and the WP Engine suit and all the lock-outs of plugin developers over the past year. The repository needs to be separate from Matt Mullenweg and the WordPress Foundation, IMHO.

What is vibe coding? A computer scientist explains what it means to have AI write computer code − and what risks that can entail

Vibe coding is a buzzy phrase that describes using AI language tools to write software. You enter a natural language phrase for what you want – to a point – and get back code.

The ConversationChetan Jaiswal

A good read on what vibe coding is from an expert.

China shuts down AI tools during nationwide college exams

New age problems require new age solutions.

The VergeJess Weatherbed

Probably not a bad idea.

It’s Time for Matt Mullenweg & Automattic to Accept Reality

1. Matt Spoke at WordCamp Europe: “Safety” Concerns and the Reality Behind the Rhetoric Matt Mullenweg, speaking at WordCamp Europe, projected an image of openness and responsiveness.

LinkedInAlan Bleiweiss

Worth a read if you're curious about the WordPress community and how it's going to move forward after a tumultuous year of drama.

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Web Find

📺 Introducing the Fediverse: a New Era of Social Media

A 4 minute video that aims to introduce the Fediverse to people not familiar with it

Elena RossiniElena Rossini

Elena is a talented film maker and this video about the Fediverse helps explain it in 4 minutes.

Worthy of a watch.

Google fixes bug that could reveal users’ private phone numbers | TechCrunch

The bug allowed a researcher to uncover recovery phone numbers of nearly any Google account.

TechCrunchZack Whittaker

Yikes!

That's It For This Week! Keep Rocking It!

-Seth

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