Unlocking the Secrets to Securing Sponsorships For Your Events
"Starting from within, what is it that your event has to offer?"- Roberta Vigilance
In an insightful interview, Sean Banks of Cache Consulting sat down with the renowned sponsorship consultant, Roberta Vigilance, to uncover the strategies behind her remarkable success. As the founder of Roberta Vigilance, Roberta has spent over two decades honing her expertise in securing high-profile sponsorships for a wide range of corporate events, fashion shows, and seminars.
The discussion began with Roberta sharing her perspective on the power of networking, particularly through platforms like Alignable. "I don't need another platform, but I had the moment to consider what was happening." Roberta reflected. "Alignable has given me a platform to share what I do with others."
Roberta went on to emphasize the transformative impact Alignable has had on her business, allowing her to cultivate a network of over 1,000 connections and amass an impressive 90+ reviews.
The conversation then shifted to the heart of Roberta's expertise - the process of securing sponsorships for events. In the discussion we discussed how the first step is to clearly define your event, target audience, and the value proposition for potential sponsors. "Once you have a solid understanding of what you're offering, you can start researching and reaching out to companies that align with your event's vision and demographics."
Roberta stressed the importance of providing genuine value to sponsors, rather than simply asking for financial support. "It's not just about securing the sponsorship deal; it's about creating a mutually beneficial partnership. Think about how you can help the sponsor achieve their marketing or brand-building goals through your event."
Throughout the interview, Roberta's infectious enthusiasm and wealth of experience shone through, inspiring Sean and the audience to apply her insights to their own entrepreneurial journeys. "Roberta's ability to leverage the power of networking and her strategic approach to securing sponsorships are truly remarkable," Sean commended. "I have no doubt that the lessons she's shared today will be invaluable for solopreneurs and small business owners looking to take their events to new heights."
To learn more about Roberta Vigilance and Vigilance Events, be sure to visit their website at https://robertavigilance.com/. And keep an eye out for future episodes from Cache Consulting, where we'll continue to uncover the secrets to entrepreneurial success.
Sean Banks, is a Virginia-based business coach and writer. He recently joined the Marketing Junto editorial team to help provide some actionable content for our readers. Find out more and get schedule a discovery call with Sean and his team.
