QR Codes And Marketing
Before the pandemic these codes were just hype and not really taking off. Now it looks like they're here to stay.
I remember, pre-pandemic, when QR codes were a thing. They were ugly and rudimentary. Lots of marketing teams tried them out, but it seemed as though they weren't taking off. Honestly they fell flat.
Enter the Covid-19 pandemic and the subsequent reopening of society. Once things started opening up again, restaurants went the QR-route to share their menus and, of course, marketers took notice. It seems like now every ad has a QR code associated with it that leads to additional content or information.
Band, movie, promotional posters all have these codes.
Now QR codes are better designed and have tons of uses. I've noticed people at networking events sharing and scanning QR codes to exchange info easily. Lots of apps like LinkedIn and Alignable make dynamic QR codes for their users to connect in person via their networks.
It's a whole new world!
I think they're need, but worry that people will also misuse them. And I'm sure many are.
Like putting a random USB drive in your computer, you don't want to scan a random QR code. So there is a vector for misuse, which is worrisome.
But overall the utility of the QR code, in my opinion, out weigh the downsides.
What do you think? Do you use QR codes? Mash that reply button and let me know.
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That's It For This Week! Keep Rocking It!
-Seth
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