Podcasting

Podcasting Is Not About The Numbers It's About The Quality

Podcasting is about the quality of the podcast, and I don't necessarily mean the editing, and the quality of the community around it. Not how big the community is.

Seth Goldstein

Oct 23, 2024 — 10 min read

Photo by James McKinven / Unsplash

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I can't stress this enough. You don't have to be #1 on Apple Podcasts or Spotify to get tons of value out of podcasting. If you're on the podcaster side of the coin, having a podcast only gives you credibility, but also gives you content you can repurpose and use throughout your online life. On the guest side of things, being on other people's podcasts allows you to also show your knowledge and credibility.

Now that I'm doing my podcast coaching program for business owners, Podcast Mastery, I've had countless people bring up how many podcasts are out there.

Yes, there are millions of podcasts. But most of them are dormant, on a break, or faded-into-the-ether. Just because there's an interview podcast out already, doesn't mean you can't do one too, with your own spin and have a variety of guests that you can ask unique questions.

Many of my podcast coaching clients, have started from nothing, and have grown a decent following. Now let me make this caveat. A "decent following" is in the eye of the beholder. Entrepreneur's Enigma isn't a hugely listened to podcast. I get around 1,000 to 1,500 listeners a month. I'm no Joe Rogan or Kelly Roach, but I do get quite a bit of feedback from my listeners and request from people to be on my show. So clearly my little slice is an active one.

Like I said at the beginning. Podcasting isn't about the numbers it about the all around quality. And that goes for guesting on podcasts too. Don't try and only target big name podcasts. Go on the smaller ones, you'll have a bigger impact there. Trust me, I've been at the podcasting game for 12+ years. I'm an "old hat" at it.

Thinking about starting a podcast or want to get on podcasts? Check out PodcastMastery.coach and let's chat.

The Latest From The Entrepreneur's Enigma Podcast

Entrepreneur's Enigma album art says: Entrepreneur's Enigma and Angela Frank On Entrepreneurship & The Freedom That Comes With It — https://entrepreneursenigma.com/angelafrank

Web Jawn

The latest from Sean in the MJ blog!

WordPress needs to win. The FLOSS project. Not Matt Mullenweg. These two "titans" need to put on their big boy pants and cut it the f*ck out.

A good survey to look through. Something of note: most people still consume their podcasts via audio and not video.

I can only imagine what it's like now at Automattic. I can only see from the outside in, from the open source project, but it can't be great moral.

Shots fired! Though Salesforce uses AI quite a bit and Benioff is a big hype man for technology. Do I think Microsoft is partially to blame. Sure! But Benioff isn't totally blame-free.

Might this help with the language barrier that you sometimes get when calling customer support? Sure? Maybe? I'm not so sure. How many times have you caught yourself screaming at a inanimate IVR system? Tons of times for me.

Not sure how I feel about this. Semrush is a great tool, but I'm not a huge fan of companies owning media that covers them. Editorial independence is important. I guess we'll just have to wait and see.

Promising? Maybe.

Yep, third-party cookies had a good run. But even with Chrome allowing them (kinda), it's time to find new options and rely more on first-party data.

Looks like YouTube, the second biggest Search Engine, is doubling down on Shorts and making much welcomed changes (my opinion) to the offering.

My take on the latest craziness with Matt Mullenweg.

A well written open letter to both Matt Mullenweg and the community as a whole.

Pretty good updated timeline of the whole fiasco.

I think the court should stop Matt Mullenweg from weakening the ecosystem by blocking WPE from the WP.org repo.

Warm take on federated social media

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gru:Bz

Grubz has a good post on why federated social media matters

The more the merrier.

Wow. This is damning. Not surprised by it. Geezus. I used to want to work at Automattic, but so glad I never really pursued it.

This is getting really neat.

That's a lot of $$$$$$!

🎙️Podcast Coaching 🎙️

AI generated person podcasting — You've got questions. I've got the answers!

I've been podcasting since 2010. During those 12+ years I've learned a thing or two about the ins and outs of the industry and approaching it the right way.

I've recently decided to offer podcast coaching as a service to share the knowledge that I've accumulated over the decade-plus in the industry.

More information is at https://podcastmastery.coach.

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Web Finds & Other Good Stuff!

Mastodon post: In the 90s, we went on the internet in an attempt to escape the real world. Nowadays we go to the real world in an attempt to escape the Internet

Kosso post: Someone should fork WordPress and for a company to run it called "Prolemattic".

Meme: Says Anytime I use excel... Dorthey to Toto, I don't think we're in Marketing anymore

Great Podcasts On AI

There is no lack of great podcasts. Here are a few on Artificial Intelligence that I listen to regularly

That's It For This Week! Keep Rocking It!

-Seth

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