Podcasting Is About More Than The Numbers And Stats
Recently someone asked me for my stats on my podcast Entrepreneur's Enigma. I get decent numbers, but what this person misunderstood that the reach is far more than your subscriber count or the download numbers.
This really irked me. Someone who pitched to be on my show and I accepted to have a preliminary call with me then asked me what my subscriber and download numbers were.
They PITCHED me. Then asked me essentially to prove that I was worth their time. If you pitch someone to be on their show, do your research, first. It's not that hard. 🤔 Their excuse was that they weren't a premium member of the service they were pitching me on and couldn't see my stats. Another thing, if that data matters to you, pay for it.
Now am I being sensitive? Yes. But it rubbed me wrong, because it shouldn't be all about the numbers. It should be about having a good interview/chat and then getting clips and content to share beyond the podcast. And to be honest, my numbers are great, but that's not the point.
This is what I'm constantly trying to get my clients at Podcast Mastery to learn. That the direct ROI from a podcast, either appearing on a show or hosting one, shouldn't be the goal. It should be the ROI around the podcast. The personal branding opportunity, the ability to tap into someone else's network.
All of this is way more important than some arbitrary numbers and stats. Focus on the big picture. Focus on how you can provide value to the show and then how you can use the show to promote your own brand later on. And for the love of God, do your research before pitching!
Am I off base? Let me know!😉😏
The Latest From The Entrepreneur's Enigma Podcast
I Was On The Founder's Podcast With Ash!
I Was Also On Unf*dge Your Marketing With Kristi Mitchell!
Sponsor
Looking for guests? Want to be on podcasts? Check out Podmatch! I use it for both getting on podcasts and finding quality guests. It's well worth it and affordable too!
Web Jawn
Andrew Hutchinson
Wow! Took them long enough.
Andrew Hutchinson
This is a good move.
Ben Jacobson
I agree to a point. But the follow up is key. Just pitching isn't enough. Get out in front of people and organizations but be sure to respond. (*personal experience here.)
Danny Goodwin
This is a sad fact but something to be aware of.
Kyle Wiggers
Yea, I'm sure that's the reason. Not the fact that there are no guard rails.
Roger Montti
Good insights here from the Google trials.
Lucas Ropek
AI can be good, but also makes stuff real crap, like our education system here in the United States.
Adi Robertson
Of course Meta wants the antitrust trial thrown out.
Jess Weatherbed
Oops. Not good.
Good to see Spotify is iterating and also listening to feedback.
JD Knapp
The Golden Globes and podcasting! Wow! Hitting the mainstream.
Ashley Belanger
Ummmmm... yes it is REAL.
Sara Atske
Interesting study. And no joke.
Mike Elgan
Oh this isn't scary.
A must read through.
Jason Koebler
Oops! AI gone wrong!
Bob Dunn
Clever idea.
Ian Truscott
Great points and good reasons to advertise on podcasts. *Full disclosure, both Entrepreneur's Enigma and Digital Marketing Dive are on the Marketing Podcast Network.
🎙️Podcast Coaching 🎙️
I've been podcasting since 2010. During those 12+ years I've learned a thing or two about the ins and outs of the industry and approaching it the right way.
I've decided to offer podcast coaching as a service to share the knowledge that I've accumulated over the decade-plus in the industry.
Web Find
https://neal.fun/internet-artifacts/ <– Neal.Fun has lots of fun stuff on the site. This is the latest.
Great podcast to watch and check out. Gavin and Kevin make a great AI podcast.
That's It For This Week! Keep Rocking It!
-Seth
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